YHOO // Posts tagged as "YHOO"
Yelp Will Continue to Dominate Online Review Market
Research Question: Will a focus on mobile advertising, nontraditional review areas, and international expansion allow Yelp to continue its growth through the remainder of 2013 despite a rise in competition? By: Susan Jennings Kantari Companies: ANGI, FB, GOOG, GRPN, IACI, OPEN, RLOC, TRIP, YELP, YHOO Click here to download the report (.pdf) Summary of Findings Yelp Inc. […]
Second Quarter Advertising Spending Sprints In After Slow Start
Research Question: Did advertising spending pick up in 2Q13? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, MSFT, NWS, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) Summary of Findings In an update to our April 9 advertising industry quarterly report, we found: Network TV/cable spending […]
Millennial Media Lacks a Multiscreen Solution to Fend Off Larger Competitors
Research Question: Will Millennial Media continue to grow its market share in mobile advertising, or fall victim to increasing competition from larger industry players? By: David Franklin Companies: AAPL, AMZN, AOL, FB, GOOG, LNKD, MM, MSFT, P, RLOC, YHOO Click here to download the report (.pdf) Summary of Findings Eight app developers and industry specialists were negative […]
Local Markets Stumble into 2013, Scatter Active, Online Video in Strong 3rd Place
Research Question: What does FY13 hold for OOH and other media companies that depend on local advertising spending? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) […]
Local Ad Spending Off to Slow Start, National Up But Not on Par with 2012
Research Question: Will local advertisers hold up their spending in 2013 and will share shifts to digital accelerate? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) Summary of Findings […]
LinkedIn Only One of Many Sites Used by Employers, Job Seekers
Research Question: Will advertisers spend their non-Google ad and marketing budgets on LinkedIn, and is LinkedIn still the preferred site in the hiring community? By: Susan Jennings Kantari Companies: DHX, FB, GCI, LNKD, MWW, YHOO Click here to download the report (.pdf) Summary of Findings Sources were split regarding LinkedIn Corp.’s (LNKD) status as the hiring community’s […]
No Spending Cliff for Advertising, Only Muted Growth in 2013
Research Question: Will the scatter and spot TV advertising markets see post-election spending in the fourth quarter? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) Summary of Findings The scatter […]
Advertising Soars in Political Markets; Mobile Search Leads Spending Online
Research Question: What is the outlook for the 2H12 after growth hiccupped in local markets in the 1H12 while digital maintained consistent year-to-year growth? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, GCI, GOOG, JRN, MSFT, MNI, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) Summary of […]
MSOs, Studios and Telecoms Emerge As OTT Winners at Netflix’s Expense
Research Question: Who will be the OTT market’s big winners and losers in the next three to six months? By: Reverdy Johnson Companies: AAPL, AMZN, ARRS, CBS, CHTR, CMCSA, CSTR, CVC, DIS, DISH, LGF, NFLX, NLSN, RENT, T, TWC, TWX, TYO:6758/SNE, VIA, VZ, YHOO Click here to download the report (.pdf) Summary of Findings MSOs, telecoms and […]
Digital’s Appeal Wards Off Economic Woes, Local Landscape Rocky
Research Question: Has the second-quarter slowdown in local advertising markets abated? Is digital advertising, particularly social and online video, growing despite the economy? By: Rachel Dangermond Companies: AOL, BLC, CBS, CCO, CMCSA, CMLS, DIS, FB, GCI, GM, GOOG, JRN, LAMR, MSFT, MNI, NWS, NYT, SBGI, T, TWX, YHOO Click here to download the report (.pdf) July 26 Update Digital […]
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