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YHOO  // Posts tagged as "YHOO"

Twitter’s Live Video Strategy Has Promise But Faces Big Hurdles (TWTR)

Research Question: Will live video save Twitter? Companies: AAPL, AMZN, FB, GOOG/GOOG, TWTR, VZ, YHOO By: Seth Agulnick Click here to download report (.pdf)   Summary of Findings Twitter Inc.’s (TWTR) foray into streaming live sports has some short-term potential to attract new users and advertising revenue, but the company faces many hurdles in fundamentally reversing […]

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Ad Tech Vendors, Publishers Most At Risk As Ad Blocking Builds

Research Question: Who will be the winners and losers as ad-blocking software moves to mobile? Companies: AAPL, CRTO, FB, GOOG/GOOGL, MSFT, NWS/NWSA, NYT, RUBI, S, T, TMUS, TRIP, TUBE, TWTR, VZ, YELP, YHOO By: Seth Agulnick Click here to download report .pdf   Summary of Findings The rise of mobile ad-blocking technology is causing significant pain […]

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Mail.ru Making Steady Improvement Since May, MyTarget on Target

Research Question: Are the new ad products on Mail.ru’s MyTarget platform allowing the company to increase its share of advertisers’ budgets despite the decline of its legacy banner advertising? Companies: MLRYY, BABA, FB, GOOG, TWTR, YHOO, YNDX By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings All seven repeat sources at […]

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Oct 19 2015 Media & Print

Local Advertisers Are Making a Slow Turn to Digital Platforms

Research Question: How will local advertisers change their spending mix in 2016? Companies: CBS, CMCSA, FB, FOX, FUEL, GCI, GOOG, IHRT, LNKD, NLSN, P, SBGI, TWTR, YELP, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Digital platforms such as search, mobile display and online video are gaining momentum among […]

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Oct 16 2015 Media & Print

Strong Scatter Spending Masks Lackluster Advertising Market

Research Question: Are national advertisers spending in the local markets again? Companies: AAPL, ACXM, AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, LNKD, MSFT, NFLX, NLSN, NWS/NWSA, NYT, P, RENT, SBGI, SCOR, SNI, SSP, T, TWTR, TWX, VIA/VIAB, VZ, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   […]

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Twitter Is at a Crossroads As Advertisers Struggle to Find Its Value

Research Question: Are advertisers seeing an ROI on Twitter to justify increased spending on the platform? Companies: FB, GOOG/GOOGL, LNKD, MM, TWTR, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Twitter Inc.’s (TWTR) share of ad budgets could shrink in 2016 as the site’s targeting, reach and conversion rates […]

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Apple’s iOS 9 Initiatives Push Ad Tech Providers to Become More Innovative

Research Question: Will Apple’s ad-blocking capability within mobile Safari and the company’s prohibition of app-user data collection in iOS 9 cause ad tech companies to lose significant revenue? Companies: AAPL, ADBE, CRTO, FB, FUEL, GOOG/GOOGL, MM, NWS/NWSA, RUBI, TRMR, TUBE, TWTR, YHOO, YUME By: Chris Jenks Click here to download the report (.pdf)   Summary of […]

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Jul 27 2015 Media & Print

Local Advertising Shows Signs of Life

Research Question: Are national advertisers spending in the local markets again? Companies: AMCX, AMZN, CBS, CCO, CHTR, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS/NWSA, NYT, P, RENT, SBGI, SCOR, SNI, SSP, T, TRCO, TWTR, TWX, VIA/VIAB, VZ, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   Summary […]

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Mail.ru and VKontakte Face Obstacles in Succeeding with New Products

Research Question: Can Mail.ru succeed in Russia by following the Facebook playbook? Companies: FB, GOOG, MLRYY, TWTR, YHOO, YNDX By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Six of 12 sources said it will be difficult for ru Group Ltd. (MLRYY) to realize the same success as Facebook Inc. (FB) when implementing […]

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Facebook’s Fortunes will be Boosted by Instagram, Video, Atlas

Research Question: Can Instagram and other new ad products keep Facebook’s revenue growth from slowing in 2015? Companies: AAPL, FB, GOOG/GOOGL, LNKD, MSFT, TWTR, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Instagram and video ads will boost Facebook Inc.’s (FB) thriving advertising business in 2015, but the company stands to […]

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