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VIA  // Posts tagged as "VIA"

Jun 15 2012 Communications

Cable and Syndication Benefit in 2012–2013 Upfront Season (CBS, CMCSA, TWX)

Research Question: Will weakness in major categories, such as auto, movies and wireless, push networks to go for volume over price in the 2012–2013 upfront season? By:  Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, GM, NLSN, NWS, SCOR, SNI, TWX, VIA Click here to download the report (.pdf)   Summary of Findings Total upfront spending has been […]

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May 15 2012 Financial, Media & Print

Network TV, Cable Still Gets Lion’s Share of Ad Dollars (CMCSA)

Research Question: Will advertisers continue to support TV despite audience erosion, new screen options and emerging digital media? Author:  Rachel Dangermond Companies: AMCX, CBS, CMCSA, DIS, DISCA, NWSA, TWX, TYO:6758/SNE, VIA Click here to download the report (.pdf)   Summary of Findings Advertisers continue to put the lion’s share of their marketing dollars into TV advertising, with […]

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Mar 22 2012 Media & Print, Technology

Traditional Ad Market Benefits from Adjusting to a New Normal

Research Questions: What is the current state of the traditional advertising industry, and what trends are emerging for network TV and local media in 2012? By:  Rachel Dangermond Companies: AAPL, ARB, CBS, CMCSA, CMLS, DIS, DISCA, GCI, GOOG, NLSN, NWS, NYT, RENT, SBGI, SNI, TWC, TWX, VCI, VIA, WPO Click here to download the report (.pdf)   Summary of Findings […]

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Mar 15 2012 Media & Print, Technology

Cord Cutting Still Minor, MSOs Push Content Across Platforms to Combat OTT (CMCSA, NFLX)

Research Question: How are declining ratings in children’s TV viewership related to cord cutting and overall trends in OTT viewing? By: Reverdy Johnson Companies: AAPL, AMZN, CMCSA, CSTR, DIS, DISCA, DISH, DTV, GOOG, INTC, NFLX, NLSN, NWSA, RENT, SCOR, SNI, TWC, TWX, VIA, VZ Click here to download the report (.pdf)   Summary of Findings Cord-cutting levels remain […]

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OTT More a Supplement Than a Replacement for Cable

Research Question: Are customers “cutting the cord” or just adding over-the-top (OTT) viewing options, and how are content providers and cable/satellite services reacting? By: Reverdy Johnson Companies: AMZN, ASX:NWS/NWSA, CBS, CMCSA, CVC, DIS, DTV, GE, GOOG, NFLX, S, T, TIVO, TWC, TWX, VIA, VZ Click here to download the report (.pdf)   Summary of Findings Cord cutting is […]

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