P // Posts tagged as "P"
BUD’s OOH Cuts Add to Lackluster National Ad Spending
Research Question: How are local advertising markets pacing in the first quarter of 2014? Companies: BLC, CBS, CCO, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, NLSN, NWS, P, SBGI, SNI, SSP, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings The out-of-home (OOH) market continues to experience weak local buys from national advertisers, […]
Sirius XM Attracts Few Dealers, Customers of Used Cars
Research Question: Will Sirius’ efforts to target used car dealerships and used car buyers result in a significant new revenue stream for the company? Companies: AAPL, CCO, LMCA, P, SIRI By: Chris Jenks Click here to download the report (.pdf) Summary of Findings Few buyers of used cars that are already equipped with Sirius XM Holdings […]
Spending Shifts to Digital Throughout All Media
Research Question: Where will the greatest shifts in media spending occur in 2014? Companies: AAPL, AOL, BLC, CBS, CCO, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, MSFT, NFLX, NLSN, NWS, P, SBGI, SNI, SSP, SYNC, TWTR, TWX, VCI, VIA, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings Social and online video continue […]
Scatter Market Sputters in 4Q13; 2014 Shows Slight Growth
Research Question: Has spending in the scatter advertising market slowed? Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, LAMR, MSFT, NWS, P, SBGI, SNI, SSP, TWTR, TWX, VCI, VIA, YHOO By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings Network TV/cable scatter spending slowed to a halt in October and has remained […]
Pandora Positioned to Slowly Capture Local Ad Dollars
Research Question: Is Pandora about to see a spike in local advertising revenue, or will it be a slow climb? Companies: AAPL, CBS, CCMO, CMLS, ETM, GOOG, P, SIRI, TWX, TYO:6758/SNE By: Seth Agulnick Click here to download the report (.pdf) Summary of Findings Pandora Media Inc. (P) is in great position to steal local ad dollars […]
2013 Ad Spending Meets Expectations, 2014 to Post Slight Improvement
Research Question: Has traditional advertising agencies’ interest in Facebook and YouTube grown as of the end of the first quarter? By: Rachel Dangermond Companies: AMZN, AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MNI, MSFT, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the […]
National Advertisers Drag on Local Markets, Drive Up Digital
Research Question: Has local advertising improved from its sluggish start to 2013? Has digital advertising maintained its growth momentum? By: Rachel Dangermond Companies: AOL, AAPL, BLC, CBS, FB, GCI, GOOG, LAMR, LNKD, MSFT, P, SBGI, SCOR, YELP, YHOO Click here to download the report (.pdf) Summary of Findings Digital advertising spending is up year to year. Online […]
Millennial Media Lacks a Multiscreen Solution to Fend Off Larger Competitors
Research Question: Will Millennial Media continue to grow its market share in mobile advertising, or fall victim to increasing competition from larger industry players? By: David Franklin Companies: AAPL, AMZN, AOL, FB, GOOG, LNKD, MM, MSFT, P, RLOC, YHOO Click here to download the report (.pdf) Summary of Findings Eight app developers and industry specialists were negative […]
Local Markets Stumble into 2013, Scatter Active, Online Video in Strong 3rd Place
Research Question: What does FY13 hold for OOH and other media companies that depend on local advertising spending? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) […]
Local Ad Spending Off to Slow Start, National Up But Not on Par with 2012
Research Question: Will local advertisers hold up their spending in 2013 and will share shifts to digital accelerate? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) Summary of Findings […]
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