Research Question: What strategies and next-generation technologies are being employed to push content across the crowded Internet toward end users? Which companies are in line to benefit as demand for enhanced IP content continues unabated? Companies: AAPL, AKAM, AMZN, CMCSA, EQIX, GOOG/GOOGL, LVLT, MSFT, NFLX, P, S, T, VZ, WIN, YHOO, ZAYO By: John Harrington […]
Research Question: Will SiriusXM be able to grow its paid subscriber base, given the increasing alternatives in the connected car? Companies: AAPL, GM, GOOG/GOOGL, P, SIRI, T, VZ By: Chris Jenks Click here to download the report (.pdf) Summary of Findings Primary interviews conducted with 29 auto industry sources show that connectivity is increasingly important to […]
Research Question: Will new ad products and News Feed enhancements allow Facebook to sustain its ad revenue growth rate amid rising competition from Google and Twitter? Companies: AMZN, AOL, CNVR, FB, GOOG, LNKD, MM, MSFT, P, TWTR, YHOO By: Seth Agulnick Click here to download the report (.pdf) Summary of Findings Spending growth on Facebook Inc. […]
Research Question: Will digital advertising continue to grow at the expense of television? Companies: AAPL, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, LAMR, MSFT, NLSN, NWS, P, SBGI, SCOR, SNI, SSP, TRBAA, TWTR, TWX, VIA/VIAB, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings Digital media buyers […]
Click here to download the report (.pdf) Introduction Welcome to Blueshift Research’s and SurveyMonkey’s third edition of Trends Tracker. This survey tracks opinions and actions on roughly 20 of what we think are the most pressing issues affecting U.S. consumers and their choices, which in turn could influence business and investment theses. We monitor trends […]
Research Question: Will the evolution of auto infotainment render players like SiriusXM obsolete in cars? Companies: AAPL, BBRY, CTTAY, DLPH, F, GM, GOOG/GOOGL, GRMN, HAR, IHRT, INTC, JCI, MENT, P, SIRI, T, TYO:6752, TYO:6816, VZ By: Chris Jenks Click here to download the report (.pdf) Summary of Findings Reliable connectivity is the top issue to […]
Research Question: How are the prospects of connecting new vehicles and mobile devices to the nation’s wireless networks affecting broadband expansion plans heading into 2015? Companies: AKAM, CIEN, CMCSA, DDAIF, ETR:NSU, F, FB, GM, GOOG/GOOGL, LVLT, MSFT, P, RKUS, S, STO:ERIC-B, T, TMUS, TWC, TWTR, TYO:7203, VZ By: John Harington Click here to download the report (.pdf) […]
Research Question: Has the advertising shift to digital media observed by Blueshift Research continued in the second quarter and the second half of this year? Companies: AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, LAMR, MSFT, NFLX, NLSN, NWS, P, RENT, SBGI, SNI, SSP, TWTR, TWX, VCI, VIA, YHOO By: Rachel Dangermond Click here to download the […]
Research Question: Will Facebook become the go-to platform for mobile advertisers? Companies: AAPL, CNVR, FB, GOOG, LNKD, MM, MSFT, P, TWTR By: Seth Agulnick Click here to download the report (.pdf) Summary of Findings Facebook Inc.’s (FB) extensive targeting capabilities, its status as the social identity for consumers, and the sheer volume of its users will help […]
Research Question: Was the anemic advertising spending at the middle of the first quarter a harbinger of 2014 growth? Companies: AAPL, AMCX, AMZN, AOL, CBS, CCO, CMCSA, CRWN, DIS, DISCA, DISH, DTV, EPA:DEC, FB, GCI, GOOG, LAMR, MSFT, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TRBAA, TWTR, TWX, VIA, YHOO By: Rachel Dangermond Click here to download the […]
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