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KO  // Posts tagged as "KO"

Kellogg Sales Stabilizing Amid Rocky Shift to Warehouse; Growth Plan Should Help (K)

Research Question: Will Kellogg’s new growth strategy turn around declining sales? Companies: ADRNY, AMZN, CPB, GIS, JJSF, K, KO, KR, LNCE, MDLZ, PEP, PF, POST, SJM, TGT, THS, UNFI, WMT   By: Reverdy Johnson Click here to download report (.pdf)   Summary of Findings Kellogg Co. (K) still is experiencing some logistical struggles with its […]

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Monster Steady in a Growing Energy Drink Market, Will Do Well in China (MNST)

Research Question: Will Monster Beverage’s sales continue to rise, or will the energy drink brand be felled by a slowing category? Companies: CPB, DANOY, KO, MNST, PEP, SBUX, TPE:1216 By: Reverdy Johnson Click here to download report (.pdf)   Summary of Findings The energy drink market still is in growth mode, according to 17 of 23 […]

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June 2015 Trends Tracker

Trends Tracker Companies Covered:  AAPL, ADSK, AMBA, AMZN, ANGI, CHTR, CMCSA, COST, CTL, DDD, DISH, DTEGY, EBAY, FB, GOOG/GOOGL, GPRO, HKG:0992, HPQ, IHRT, KO, KR, KRX:005930/005935, LNKD, MSFT, NFLX, S, SBUX, SFM, SSYS, SWY, T, TGT, TMUS, TWTR, TWC, TWX, TYO:6758, VIA/VIAB, VZ, WFM, WMT, YELP, ZNGA Click here to download the report (.pdf)   Summary of […]

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October 2014 Trends Tracker

Click here to download the report (.pdf)   Trends Tracker   Introduction Welcome to Blueshift Research’s and SurveyMonkey’s fourth edition of the Trends Tracker. This monthly business research survey tracks the opinions and actions on roughly 20 of the most pressing questions affecting U.S. citizens and their choices, as well as business and investment theses. These […]

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Juice Whisper

Juice Whisper

Research Question: Which company is best placed to harness growth in the natural and organic juice market and is that growth sustainable? Companies Covered: Coca-Cola (KO), Starbucks (SBUX), Whole Foods (WFM), Hain Celestial Group (HAIN)   Blueshift’s initial research shows the juice market experiencing rapid growth as manufacturers expand their operations, but juicing could be another fad lacking […]

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MNST, Red Bull Continue to Dominate Energy Market, but Growth Will Slow

Research Question: Will Monster and Red Bull continue to dominate the energy drink market, or will they experience declining market share in 2013 due to increased competition and regulatory scrutiny? By: Reverdy Johnson Companies: KO, MNST, PEP, SBUX Click here to download the report (.pdf)   Summary of Findings Red Bull GmbH and Monster Beverage Corp.’s (MNST) […]

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Energy Drink Industry Whisper

Energy Drink Industry Whisper

Research Question: Will Monster and Red Bull continue to dominate the energy drink market, or will they experience declining market share in 2013 due to increased competition and regulatory scrutiny? Companies Covered: Monster (MNST), Red Bull, Rockstar, PepsiCo (PEP), Coca-Cola (KO) Report Available: May 3, 2013   Blueshift’s initial research indicates significant growth opportunities for the energy drink industry in […]

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SodaStream Finishes 2012 on High Note, Holds More Potential in 2013

Research Question: Can SodaStream continue its successful run and increase its penetration of the U.S. market? By: Reverdy Johnson Companies: BBBY, GMCR, KO, KRFT, LCUT, PEP, SODA Click here to download the report (.pdf)   Summary of Findings Distributor and specialist sources said SodaStream International Ltd. (SODA) sales climbed 20% to 25% in the fourth quarter and have […]

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PepsiCo Needs a Clearer, More Focused Marketing Message (PEP, KO)

Research Question: Will PepsiCo’s $500 million marketing investment, with a focus on its new Pepsi Next beverage, enable it to regain share from Coca-Cola? By:  Ryan Duck Companies: DPS, KO, PEP Click here to download the report (.pdf)   Summary of Findings Sources doubted PepsiCo Inc.’s (PEP) $500 million marketing investment would help the company recapture share […]

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Jan 12 2012 Food & Beverage, Retail

SodaStream’s Retail Expansion Continues But Red Flags Persist (SODA)

Research Question: How is SodaStream progressing with its U.S. retail expansion, and how were its holiday equipment and consumable sales? By: Ryan Duck Companies: AMZN, BBBY, BBY, COST, COT, JCP, KFT, KO, KSS, PEP, SHLD, SODA, SPLS, WMT Click here to download the report (.pdf)   Summary of Findings Heavy discounting, limited flavor selections, a lack of new […]

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