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GOOG  // Posts tagged as "GOOG"

Tech Trends: Every IT Vendor Goes Cloudy, Hastening Their Decline?

Research Question: As legacy IT vendors in networking, data security, storage, and major software convert their businesses to cloud service, recurring revenue models—are they pushing customers to competing services offered by Microsoft Azure, Amazon Web Services, and Google Cloud Platform? Companies: AMZN, CHKP, CRWD, CSCO, CTXS, DELL, FFIV, FTNT, GOOG, HPE, IBM, MSFT, ORCL, PANW, […]

Read more... Making Steady Improvement Since May, MyTarget on Target

Research Question: Are the new ad products on’s MyTarget platform allowing the company to increase its share of advertisers’ budgets despite the decline of its legacy banner advertising? Companies: MLRYY, BABA, FB, GOOG, TWTR, YHOO, YNDX By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings All seven repeat sources at […]


Oct 19 2015 Media & Print

Local Advertisers Are Making a Slow Turn to Digital Platforms

Research Question: How will local advertisers change their spending mix in 2016? Companies: CBS, CMCSA, FB, FOX, FUEL, GCI, GOOG, IHRT, LNKD, NLSN, P, SBGI, TWTR, YELP, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Digital platforms such as search, mobile display and online video are gaining momentum among […]


Encroaching Cloud Players Threaten CDW’s Longtime Business Model

Research Question: Is CDW’s current model threatened by SMB tech customers’ rapidly increasing willingness to use the cloud? Companies: ADBE, AMZN, CDW, CSCO, CTL, GOOG, HPQ, IBM, MSFT, NSIT, ORCL, PCCC, RAX, SHOR By: Chris Jenks Click here to download the report (.pdf)   Summary of Findings Interviews with 24 sources covering IT products and services […]


TASR Brand Trusted but Body Cam Cloud Revenues Could Disappoint

Research Question: Will Taser International be the primary beneficiary of the surge in demand for body cameras by law enforcement agencies? Companies: DGLY, GOOG, KOPN, TASR, TYO:6752 By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings Taser International Inc. (TASR) will be one of many beneficiaries of growth in the use […]

Read more... and VKontakte Face Obstacles in Succeeding with New Products

Research Question: Can succeed in Russia by following the Facebook playbook? Companies: FB, GOOG, MLRYY, TWTR, YHOO, YNDX By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Six of 12 sources said it will be difficult for ru Group Ltd. (MLRYY) to realize the same success as Facebook Inc. (FB) when implementing […]


Content is King: Sling TV is not Enough to Spur Cord Cutting

Research Question: Will Sling TV significantly boost the rate of cord cutting in 2015? Companies: AAPL, AMZN, CBS, CMCSA, DIS, DISH, DTV, GOOG, LON:SKY, MSFT, NFLX, TWC, TWX, TYO:6758, VZ   By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings DISH Network Corp.’s (DISH) Sling TV will have minimal effect on cord cutting this […]


March 2015 Trends Tracker

Trends Tracker Companies Covered: AAPL, ADSK, AMZN, ANGI, AVAV, CBS, CMCSA, DISH, DTV, EA, EBAY, FB, GOOG/GOOGL, GPRO, KING, KR, KRX:005930, LNKD, NFLX, NGVC, P, S, SSYS, T, TMUS, TWC, TWTR, TWX, USM, VZ, WFM, WMT, YELP, ZNGA Click here to download the report (.pdf)   Summary of Findings Respondents have been trying out digital and […]


February 2015 Trends Tracker

Trends Tracker Companies covered: AAPL, AMZN, ANGI, ARMH, CBS, CMCSA, CMG, EBAY, FB, FSLR, GME, GNC, GOOG/GOOGL, IHRT, KRX:005930, LNKD, MCD, MSFT, NFLX, NRG, P, PM, SCTY, SSYS, T, TGT, TMUS, TWC, TWTR, TWX, TYO:6752, TYO:6758, TYO:7733, TYO:7974, UA, VIA, VSLR, VZ, WBA, WEN, WFM, WMT, YELP, ZNGA Click here to download the report (.pdf)   […]


Networking Trends Favor Cisco, AWS Above All Others

Research Question: As enterprises upgrade and certain cloud services take hold, what effect will those trends, along with the stifling of U.S. IT companies in China, have on leading tech hardware vendors in 2015? Companies: ALU, AMZN, ANET, BRCD, CIEN, CSCO, CTXS, EMC, EXTR, FFIV, GOOG/GOOGL, HPQ, IBM, JNPR, LVLT, MSFT, NTAP, ORCL, RHT, SHA:600198, […]