DIS // Posts tagged as "DIS"
BUD’s OOH Cuts Add to Lackluster National Ad Spending
Research Question: How are local advertising markets pacing in the first quarter of 2014? Companies: BLC, CBS, CCO, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, NLSN, NWS, P, SBGI, SNI, SSP, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings The out-of-home (OOH) market continues to experience weak local buys from national advertisers, […]
Spending Shifts to Digital Throughout All Media
Research Question: Where will the greatest shifts in media spending occur in 2014? Companies: AAPL, AOL, BLC, CBS, CCO, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, MSFT, NFLX, NLSN, NWS, P, SBGI, SNI, SSP, SYNC, TWTR, TWX, VCI, VIA, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings Social and online video continue […]
Wave Season Bookings Swell, Carnival Flounders
Research Question: What is the outlook for 2014 wave season bookings, pricing and incentives, and market share? Companies: CCL, DIS, HKG:0678, LON:TT, NCLH, RCL, TYO:9101/NPNYY By: Susan Jennings Kantari Click here to download the report (.pdf) Summary of Findings Bookings for 2014’s wave season (January through March) have swelled, while cruise pricing has been stable to up […]
Pay-TV Providers Embracing OTT and Turning Focus to Internet
Research Question: Can MSOs avoid subscription losses amid rapid changes in TV viewing and Internet habits? Companies: AAPL, AMCX, AMZN, CBS, CMCSA, CVC, DIS, DISH, DTV, GOOG, LBTYA, LON:BSY/BSYBY, LON:BT.A/BT, LON:TALK, MSFT, NFLX, NLSN, NWS, OUTR, SATS, STRZA, T, TWC, TWTR, TWX, TYO:6758/SNE, VIA, VZ By: Seth Agulnick Click here to download the report (.pdf) Summary of Findings […]
Scatter Market Sputters in 4Q13; 2014 Shows Slight Growth
Research Question: Has spending in the scatter advertising market slowed? Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, LAMR, MSFT, NWS, P, SBGI, SNI, SSP, TWTR, TWX, VCI, VIA, YHOO By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings Network TV/cable scatter spending slowed to a halt in October and has remained […]
Netflix Has Room to Grow in Low-Income Homes But New Fees Unlikely
Research Question: Can Netflix increase revenues through better demographic and mobile penetration and by charging extra for individual profiles? By: Seth Agulnick Companies: AAPL, AMZN, CMCSA, CVC, DIS, DISH, DTV, GOOG, LBTYA, LON:BSY/BSYBY, LON:BT.A/BT, NFLX, NLSN, OUTR, STRZA, T, TWX, VIA, VZ Click here to download the report (.pdf) Summary of Findings Sources expressed little support for individual […]
2013 Ad Spending Meets Expectations, 2014 to Post Slight Improvement
Research Question: Has traditional advertising agencies’ interest in Facebook and YouTube grown as of the end of the first quarter? By: Rachel Dangermond Companies: AMZN, AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MNI, MSFT, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the […]
Meredith Relatively Strong in Print, on Par with Industry in TV
Research Question: Will Meredith cut back on its print runs? How heavily will reverse compensation fees eat into TV retransmission revenues for Meredith and others? By: Reverdy Johnson Companies: CBS, CMCSA, DIS, DISH, DTV, GCI, MDP, SBGI, TWC, TWX Click here to download the report (.pdf) Summary of Findings Ten of 10 print sources said Meredith […]
Upfront Advertisers Bank on Scatter Market
Research Question: Will the 2013/14 Upfront mirror previous years with networks garnering high single digit rate (CPM) increases? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NWS, SNI, TWX, VIA Click here to download the report (.pdf) Summary of Findings In previous Blueshift Upfront notes (5/21, 6/3, 6/7), Upfront spending was coming in weaker than expected due […]
After Fox and Viacom Deals, Market Slows
Research Question: Will lower total dollars for Upfront push CPM rates lower? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NWS, TWX, VIA Click here to download the report (.pdf) Summary of Findings The Upfront market has stalled with the top agencies as the gulf between what buyers are willing to pay and what sellers want is […]
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