Close

Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

CBS  // Posts tagged as "CBS"

Local Markets Stumble into 2013, Scatter Active, Online Video in Strong 3rd Place

Research Question: What does FY13 hold for OOH and other media companies that depend on local advertising spending? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) […]

Read more...

Jan 22 2013 Media & Print, Technology

Local Ad Spending Off to Slow Start, National Up But Not on Par with 2012

Research Question: Will local advertisers hold up their spending in 2013 and will share shifts to digital accelerate? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings […]

Read more...

MSOs Offer Solid OTT Service But Take Few Subscribers from Netflix

Research Question: Are Internet subscription services like Netflix and Hulu Plus losing out as MSOs introduce more OTT content? By: David Franklin Companies: AAPL, AMZN, CBS, CMCSA, CSTR, CVC, DIS, DISH, DTV, GOOG, NFLX, NWS, T, TWC, TWX,  TYO:6758/SNE, VIA, VZ Click here to download the report (.pdf)   Summary of Findings Fourteen of 20 sources do not […]

Read more...

No Spending Cliff for Advertising, Only Muted Growth in 2013

Research Question: Will the scatter and spot TV advertising markets see post-election spending in the fourth quarter? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX,  NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings The scatter […]

Read more...

Advertising Soars in Political Markets; Mobile Search Leads Spending Online

Research Question: What is the outlook for the 2H12 after growth hiccupped in local markets in the 1H12 while digital maintained consistent year-to-year growth? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, GCI, GOOG, JRN, MSFT, MNI, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of […]

Read more...

MSOs, Studios and Telecoms Emerge As OTT Winners at Netflix’s Expense

Research Question: Who will be the OTT market’s big winners and losers in the next three to six months? By: Reverdy Johnson Companies: AAPL, AMZN, ARRS, CBS, CHTR, CMCSA, CSTR, CVC, DIS, DISH, LGF, NFLX, NLSN, RENT, T, TWC, TWX, TYO:6758/SNE, VIA, VZ, YHOO Click here to download the report (.pdf)   Summary of Findings MSOs, telecoms and […]

Read more...

Digital’s Appeal Wards Off Economic Woes, Local Landscape Rocky

Research Question: Has the second-quarter slowdown in local advertising markets abated? Is digital advertising, particularly social and online video, growing despite the economy? By: Rachel Dangermond Companies: AOL, BLC, CBS, CCO, CMCSA, CMLS, DIS, FB, GCI, GM, GOOG, JRN, LAMR, MSFT, MNI, NWS, NYT, SBGI, T, TWX, YHOO Click here to download the report (.pdf) July 26 Update Digital […]

Read more...

Digital Growing But Not Taking Ad Dollars, Local Media Slows in Q2

Research Question: How much of ad budgets will digital actually take from traditional media in the near term? Has the optimistic outlook for local markets continued into the second quarter? By:  Rachel Dangermond Companies: AOL, BLC, CBS, CCO, CMCSA, CMLS, DIS, FB, GCI, GM, GOOG, JRN, MSFT, MNI, NWS, NYT, SBGI, T, TWX, YHOO Click here to download […]

Read more...

Jun 15 2012 Communications

Cable and Syndication Benefit in 2012–2013 Upfront Season (CBS, CMCSA, TWX)

Research Question: Will weakness in major categories, such as auto, movies and wireless, push networks to go for volume over price in the 2012–2013 upfront season? By:  Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, GM, NLSN, NWS, SCOR, SNI, TWX, VIA Click here to download the report (.pdf)   Summary of Findings Total upfront spending has been […]

Read more...

May 15 2012 Financial, Media & Print

Network TV, Cable Still Gets Lion’s Share of Ad Dollars (CMCSA)

Research Question: Will advertisers continue to support TV despite audience erosion, new screen options and emerging digital media? Author:  Rachel Dangermond Companies: AMCX, CBS, CMCSA, DIS, DISCA, NWSA, TWX, TYO:6758/SNE, VIA Click here to download the report (.pdf)   Summary of Findings Advertisers continue to put the lion’s share of their marketing dollars into TV advertising, with […]

Read more...