CBS // Posts tagged as "CBS"
Advertising Update: Cable and Broadcast Vie for Fewer Dollars
Research Question: Are advertisers continuing to shift spending away from TV? Companies: AMCX, CBS, CMCSA, DIS, DISCA, FOX, SNI, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings Spending in the 2015-2016 upfront market is weaker than last year with budgets for broadcast and cable flat to down mid-single digits. […]
Rentrak Gaining But Local Stations Sticking With Nielsen, Too
Research Question: Is Nielsen’s local TV business suffering? Companies: CBS, CHTR, CMCSA, DIS, DISH, DTV, FOX, MEG, NLSN, RENT, SBGI, SCOR, SSP, T, TRCO, TWC, VIA By: Seth Agulnick Click here to download the report (.pdf) Summary of Findings Nielsen NV (NLSN) faces pricing and service pressure in the local TV market from competitor Rentrak […]
May 2015 Trends Tracker
Trends Tracker Companies Covered: AAPL, ATVI, BABA, CBS, CMCSA, COH, CTL, DISH, EA, FB, GOOG/GOOGL, IBM, IHRT, INTC, KATE, KORS, KRX:005930/005935, LNKD, LVMUY, MSFT, NFLX, P, PHG, SCTY, T, TSLA, TTWO, TWTR, TWC, TWX, TYO:2432, TYO:6752, TYO:6758, TYO:7974, TYO:9766, VZ Click here to download the report (.pdf) Summary of Findings Residential solar panel adoption among […]
First Quarter a Rough Ride for Local Advertising Markets
Research Question: With the proliferation of content, which advertising sector will wear the crown in 2015? Companies: AMZN, AOL, CBS, CCO, CMCSA, CMLS, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS, P, RENT, SBGI, SNI, SSP, TWTR, TWX, VIA, YHOO By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings This year […]
Content is King: Sling TV is not Enough to Spur Cord Cutting
Research Question: Will Sling TV significantly boost the rate of cord cutting in 2015? Companies: AAPL, AMZN, CBS, CMCSA, DIS, DISH, DTV, GOOG, LON:SKY, MSFT, NFLX, TWC, TWX, TYO:6758, VZ By: Seth Agulnick Click here to download the report (.pdf) Summary of Findings DISH Network Corp.’s (DISH) Sling TV will have minimal effect on cord cutting this […]
March 2015 Trends Tracker
Trends Tracker Companies Covered: AAPL, ADSK, AMZN, ANGI, AVAV, CBS, CMCSA, DISH, DTV, EA, EBAY, FB, GOOG/GOOGL, GPRO, KING, KR, KRX:005930, LNKD, NFLX, NGVC, P, S, SSYS, T, TMUS, TWC, TWTR, TWX, USM, VZ, WFM, WMT, YELP, ZNGA Click here to download the report (.pdf) Summary of Findings Respondents have been trying out digital and […]
TV Advertising Spending Continues to Be Lackluster
Research Question: Is TV advertising continuing to weaken as digital grows? Companies: AAPL, CBS, DIS, DISCA, GCI, IHRT, NWS, P, SBGI, SNI, SSP, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings Overall dollars in the national TV network market continue to be down because less was spent in the […]
February 2015 Trends Tracker
Trends Tracker Companies covered: AAPL, AMZN, ANGI, ARMH, CBS, CMCSA, CMG, EBAY, FB, FSLR, GME, GNC, GOOG/GOOGL, IHRT, KRX:005930, LNKD, MCD, MSFT, NFLX, NRG, P, PM, SCTY, SSYS, T, TGT, TMUS, TWC, TWTR, TWX, TYO:6752, TYO:6758, TYO:7733, TYO:7974, UA, VIA, VSLR, VZ, WBA, WEN, WFM, WMT, YELP, ZNGA Click here to download the report (.pdf) […]
TV Advertising Taking All the Punches Right Now
Research Question: Is weaker advertising spending a secular or cyclical trend? Companies: AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, EPA:DEC, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS, P, SBGI, SNI, SSP, TWTR, TWX, VIA/VIAB, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings Advertiser spending on digital […]
Ho-Hum Holidays for TV Advertising
Research Question: Has spending picked up in the fourth-quarter TV scatter market? Companies: CBS, CMCSA, DIS, DISCA, GCI, NWS, SBGI, SNI, SSP, TWX, VIA Click here to download the report (.pdf) Summary of Findings The fourth quarter began with political spending buoying certain markets in which races were tight or issue advertising was heated. However, […]
Copyright © 2015 Blueshift Research, LLC. All rights reserved.
