Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

MicroStrategy Idea Proposal (MSTR)

MicroStrategy Idea Proposal (MSTR)

Is MicroStrategy’s newest cloud-based BI platform appealing to enterprises?

Report Available: May 23, 2019


Blueshift’s initial research found MSTR struggling to reverse several years of declining revenue. The company is pinning its latest hopes on MicroStrategy 2019, a cloud-based platform with a host of new features. The BI software market, however, is a fiercely competitive one with broad-based solutions from big vendors like MSFT and IBM as well as more targeted and agile options from players like DATA and Qlik.



  1. MSTR, a developer of enterprise business intelligence software, said Q1 revenues fell 6.2% compared to the same period last year, contributing to a $10.4 million operating loss for the quarter. R&D expenses were up 20% as the company continues to invest in its newest platform. Executives said they are targeting revenue growth for the full year.
  2. The company unveiled MicroStrategy 2019 in January, an update that executives called the most innovative platform release in MSTR’s nearly 30-year history. The cloud-based software includes its “HyperIntelligence” feature – a “zero clicks” function that allows users to see key data by hovering their cursor over highlighted text. The platform’s “Federated Analytics” allows users to connect MicroStrategy 2019 with BI tools from other vendors, such as DATA, MSFT and Qlik. The latest platform also adds mobile capabilities to connect with iOS and Android apps. To date, nearly 200 customers have upgraded to MicroStrategy 2019, according to the company, which is offering a free, 30-day trial of the software.
  3. MSTR mainly competes for large, enterprise-wide deployments against the behemoths of the software world, including MSFT’s Power BI and IBM’s Cognos. In recent years, however, the BI software market has trended toward lighter, easier-to-deploy solutions from the likes of DATA, Qlik, and Domo that appeal to non-technical business users. MSTR has struggled to keep up and its annual revenues have fallen every year since 2014.
  4. Gartner dropped MSTR from the “Leader” category of its Magic Quadrant for Analytics and Business Intelligence Platforms in 2016, ranking MSFT, DATA, Qlik, and now ThoughtSpot as the top solution providers. In the last two years, MSTR has re-emerged in Gartner’s “Challenger” quadrant. Gartner’s most recent report said MSTR has improved its usability and made promising investments in “augmented analytics.” Its cost remains an obstacle, however, and the platform needs significant IT assistance to fully deploy it.
  5. Blueshift Research last focused on MSTR in Oct. 2016 after the company rolled out its MicroStrategy 10 platform. At the time, there were no signs that its core business intelligence software was gaining momentum despite generating generally favorable impressions. IT executives, BI software resellers, competitors, and other industry specialists said MicroStrategy 10 hit the key notes for an enterprise-class tool – secure, comprehensive, and scalable – but was expensive, difficult to deploy, and often buggy.


Has MSTR successfully re-invented its platform for the cloud? What are enterprises’ impressions of MicroStrategy 2019? What does the sales cycle look like for the new product? How do deal sizes match up to earlier deployments? Are competitors like DOMO taking market share? To answer these and other questions, Blueshift will gather data and issue a market research report from independent sources in the following areas: Enterprise IT executives, BI software integrators and resellers, Competitors, and Industry specialists.


Companies: MicroStrategy Inc. (MSTR), IBM Corp. (IBM), Microsoft Inc. (MSFT), SAP SE (SAP), Tableau Software Inc. (DATA)


Research Begins: May 6, 2019


Blueshift Research’s sister company, Intro-act, is launching its Intro-act Scorecard, the C-suite’s standard, ongoing measure of corporate investor engagement.


The Scorecard optimizes the ROI on corporate access by measuring: Concentration, Directionality, Breadth, Impact, Depth, and Duration