Restaurants // Browsing posts in Restaurants
New Burgers, Refocus on Core Products Helping Wendy’s Sales (WEN)
Research Question: Will new products allow Wendy’s to increase sales and capture new customers? By: Reverdy Johnson Companies: BKC, CMG, DIN, DRI, EAT, JACK, MCD, PNRA, WEN, YUM Click here to download the report (.pdf) Summary of Findings The Wendy’s Co.’s (WEN) new Hot ‘N Juicy burger line and the “W” burger are driving sales, according […]
Calorie Counts, MyPanera Card More Helpful Than Ad Campaign (PNRA)
Research Question: How will Panera’s increased advertising, revised menu and calorie-count boards affect its market share? By: Susan Jennings Kantari Companies: CMG, MCD, PNRA, YUM Click here to download the report (.pdf) Summary of Findings Five of six Panera restaurant sources and five of seven Panera customers had not observed the advertising campaign or a related effect […]
Loved or Not, OpenTable a Necessity for Restaurants (OPEN)
Research Question: What do restaurants think about OpenTable Inc. (OPEN), and would any restaurant switch if faced with a fee increase from OpenTable or a cheaper alternative? Companies: OPEN By: Reverdy Johnson Click here to download the report (.pdf) Summary of Findings Nine of 10 restaurant sources using OpenTable view it as a valuable service responsible for […]
Menu Price Increases Inevitable, Imminent for Casual Dining
Research Question: What effect will rising food prices have on casual dining restaurants, and when will these restaurants pass the increases on to customers? By: Reverdy Johnson Companies: AFCE, CAKE, CMG, DIN, DRI, EAT, JACK, MCD, PFCB, PNRA, RRGB, RT, YUM Click here to download the report (.pdf) Summary of Findings Higher menu prices in casual dining […]
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