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Who We Are


Craig Gordon, Founder

  • Lehigh University, B.S. in Business; Yale University, M.S. in Private and Public Management.
  • Partner at Rosenberg Capital Management and founder of Off The Record Research; developer of unbiased market research concepts; marketing professor at The University of California, Berkeley and Golden Gate University.

Bill Jenks, Chief Executive Officer

  • Arizona State University, B.A. in Finance & Economics.
  • Off The Record Research, Institutional Sales; DLJ; First Call; Merrill Lynch Funds.

Reverdy Johnson, Research Director

  • Kenyon College, B.A. in Psychology; Golden Gate University, M.B.A.
  • Director of campus operations for an enrollment management consultant to universities; Regional manager for a national education company; Freelance sports journalist.



Mike Costa, Research Sales

  • Syracuse University, B.S. in Communications.
  • Laight Street Advisors; Rochdale Securities; Moody’s Investors Service.

Penelope Murray, Research Sales

  • University of California at Berkeley 1987 – 1991 Economics and Social Science.
  • Institutional Sales, Off The Record Research; Institutional Sales, Hambrecht & Quist; International Program Trading, Morgan Stanley.

Research Team

David Franklin, Trend Research Coordinator

  • Lycoming College, B.A. in Political Science.
  • Off The Record Research, Proprietary researcher; sales, management, and human services.

Seth Agulnick, Trend Research Coordinator/Researcher

  • New York University, B.A. in Journalism.
  • Worked as a reporter at daily newspapers in Massachusetts, New York, and suburban Philadelphia.

John Harrington, Senior Researcher/Technology and Networking

  • Reporter and editor in print, wire service, television and radio. Specialized in investigative, technology, and environmental reporting.
  • Joined Off The Record Research in 2001 where he delivered technology research to financial clients through 2013, before joining Blueshift Research.

Carole Hawkins

  • Joined Blueshift in 2017.
  • Reports on consumer, technology, travel, and real estate.
  • Worked as a staff reporter for the Jacksonville Business Journal and other newspapers and as correspondent for The Florida Times-Union.
  • Based in Jacksonville, FL.

Carolyn Schwaar

  • Joined Blueshift in 2012.
  • Reports on big data, technology, consumer, and healthcare.
  • Worked as a freelance communications consultant, Editor-in-Chief of a food industry trade magazine, communications manager at one of the world’s largest trade organizations, and marketing manager for a software association.
  • Based in Munich, Germany.

Christiane Mannini

  • Joined Blueshift in 2015.
  • Reports on technology, media, fashion, consumer, online commerce.
  • Worked as journalist for German TV (ARD, ZDF) and radio, French-German TV channel Arte, Channel 4 (GB).
  • Based in Berlin, Germany.

Dan Weil

  • Joined Blueshift in 2016.
  • Reports on a variety of industries, including retail, financial services, technology.
  • Writes for a number of financial publications, including Institutional Investor, Wealth Management, Financial Planning,
  • Worked as a staff reporter at Bloomberg, Reuters and Dow Jones, with stories appearing in The New York Times, The Wall Street Journal and other newspapers around the world.
  • Based in West Palm Beach, FL.

Emily Carr

  • Joined Blueshift in 2013.
  • Reports on media, entertainment, technology, auto, industrials, energy, and consumer.
  • Worked as a business reporter for The Australian Financial Review.
  • Published in The GuardianThe AustralianThe Sydney Morning Herald and magazines in Europe and the Asia Pacific.
  • Based in Los Angeles, CA.

Eugenia Vlasova

  • Joined Blueshift in 2015.
  • Reports on technology and consumer.
  • Worked as a senior reporter at OTR Global covering Eastern European markets and reporting on heavy equipment, technology, media, online commerce, energy, and consumer.
  • Based in Essex, Ontario, Canada.

Eva Cahen

  • Joined Blueshift in 2013.
  • Reports on auto, technology, travel, media, online commerce, consumer, and industrials.
  • Worked as telecom editor and retail/consumer reporter at OTR Global, freelance foreign correspondent for, international editor at M6 Television in France, and international writer/editor at WTN-APTN News in NYC.
  • Based in San Diego, CA.

Isabel Bernabe

  • Joined Blueshift in 2013.
  • Reports on auto, consumer, industrials, retail, technology, media, and tourism.
  • Worked as a strategic analyst, consultant, commissioning editor, research manager, and senior reporter covering the European and Latin American markets for various companies. Extensive work experience in London, Chicago, Amsterdam, Nuremberg, and Madrid.
  • Based in Nuremberg, Madrid, and Buenos Aires.

Jessica Lipscomb

  • Joined Blueshift in 2016.
  • Reports on retail, travel, food and beverage, and consumer.
  • Worked as a staff reporter for several newspapers, including the Miami New Times, the Naples Daily News, and the Beaumont Enterprise.
  • Based in Miami, FL

Jim Boland

  • Joined Blueshift in 2018.
  • Reports on medical/healthcare topics.
  • Worked in pharmaceutical sales leadership and marketing, primarily with Bristol-Myers Squibb and Quintiles/Iqvia.
  • Based in Philadelphia, PA

Kevin Murphy

  • Joined Blueshift in 2013.
  • Reports on auto, consumer, industrials, restaurants, and retail.
  • Worked as a reporter for the Kansas City Star.
  • Published in Reuters, The Washington Post,, Chicago Tribune, NBC.Com,
  • Based in Kansas City, MO.

Sarah Downey

  • Joined Blueshift in 2017.
  • Reports on manufacturing, marketing, technology, travel, real estate.
  • Works as as an investigative correspondent for Newsweek magazine.
  • Articles have also appeared in The Boston Globe, Chicago Tribune, San Francisco Chronicle.
  • Based in Chicago, IL.



Carrie Hadler, Editor

  • University of Minnesota, Morris; B.A. in English literature.
  • Associate Editor for Off The Record Research; GED instructor; English teacher in the Czech Republic.