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December, 2014  // Posts published in December, 2014

LinkedIn’s Ad Revenue Set to Spike Through Content Marketing

Research Question: Will content marketing provide a significant boost to LinkedIn’s revenue? Companies: FB, GOOG/GOOGL, LNKD, TWTR, YHOO By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings LinkedIn (LNKD) has the potential to significantly grow its revenue through content marketing/native advertising. It also should benefit from its stronghold on business-to-business (B2B) advertising […]


Dec 22 2014 Restaurants, Services

Panera’s New Focus on Digital Ordering is Getting High Marks

Research Question: Will Panera 2.0 give the Company a Needed Boost in Same-Store Sales? Companies: BLMN, BKW, BWLD, CMG, COSI, DNKN, DPZ, KKD, MCD, NDLS, PBPB, PNRA, PZZA, SBUX, WEN, YUM, ZOES By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Panera Bread Co.’s [PNRA] new mobile and in-store digital ordering system, Panera 2.0, […]


December 2014 Trends Tracker

Trends Tracker Companies covered: AAPL, AMX, AMZN, ANGI, BABA, CMG, DD, ETR:BMW, FB, GOOG/GOOGL, GRPN, HKG:0992, ISRG, KRX:005930, LNKD, MA, MCD, MON, NFLX, S, SFM, SIRI, SYT, T, TGT, TMUS, TSLA, TTWO, TWTR, TWX, TYO:7201, TYO:7974, VZ, WFM, WMT, YELP Click here to download the report (.pdf)   Introduction Welcome to Blueshift Research’s and SurveyMonkey’s fifth […]


Dec 19 2014 Basic Materials, Energy

Weir Sales to Benefit from High-Intensity Fraccing; Industry-Wide Budget Cuts Will Challenge

Research Question: Will Weir benefit from increased use of sand as a proppant for hydraulic pressure pumping? Companies: BHI, EOG, HAL, SLB, LON:WEIR By: David Franklin Click here to download the report (.pdf)   Summary of Findings The Weir Group PLC (LON:WEIR) and Gardner Denver Inc. will experience increased equipment, service and supply sales as a direct benefit of […]


Competition, Market Conditions and Industry Budget Cuts Challenging Core Labs

Research Question: Will Core Labs lose market share and see reduced margins in its Reservoir Description segment due to competitive forces? Companies: BHI, CLB, HAL, SLB, WFT By: David Franklin Click here to download the report (.pdf)   Summary of Findings Core Laboratories NV’s (CLB) market share and margins are being affected by a variety of forces, […]


GrubHub a Positive Boost for Restaurants, Current Commissions Not a Deterrent

Research Question: Will GrubHub’s high commission fees prompt restaurant owners to seek food delivery services elsewhere? Companies: AMZN, GRUB By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Sixteen of 20 restaurant managers/owners interviewed by Blueshift Research said GrubHub Inc. (GRUB) is a valuable service, and plan to continue using the platform […]


Skechers Still Walking Tall

Research Question: Does Skechers have the capacity and correct marketing strategy to sustain its rapid growth rate? Companies: ADDYY, BRK.A, BWS, DKS, KRS:081660, KSS, LULU, NKE, SCVL, SKX, TYO:7936, UA, VFC, WWW By: Chris Jenks Click here to download the report (.pdf)     Summary of Findings Skechers USA Inc.’s (SKX) rapid growth rate can be sustained […]


Dec 17 2014 Retail, Services

Deckers’ UGGs Slipping in Popularity, Sales

Research Question: Are the shearling boot trend and UGG’s popularity waning? Companies: COLM, DECK, HKG:0494, VFC By: Susan Jennings Kantari Click here to download the report (.pdf)   Summary of Findings Deckers Outdoor Corp.’s (DECK) UGG boots has seen its popularity and sales fade this fall into early December year to year. This development supports the early […]


Cisco Dominates Data Switching, SDN a Slow Go

Research Questions: What effect is software-driven network design likely to have on advanced hardware switch makers heading into 2015? Which companies are likely to best make the transition to SDN? Companies: AMZN, ANET, BRCD, CSCO, CTXS, EXTR, GOOG/GOOGL, HPQ, IBM, JNPR, MSFT, ORCL, VMW By: John Harrington Click here to download the report (.pdf)   Highlights […]


Whole Foods Primed to Fend Off Competitors But Not “Whole Paycheck” Label

Research Question: Can Whole Foods fend off the growing list of competitors in the natural and organic grocery store space? Companies: COST, FWM, KR, PUSH, RNDY, SFM, TFM, TGT, UNFI, WFM, WMT By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Whole Foods Market Inc. (WFM) will fend off the increasing […]