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October, 2014  // Posts published in October, 2014

AWAY Growing with Large Property Managers; Airbnb Coming On

Research Question: Is HomeAway’s pay-per-booking feature enough to fend off increasing competition? Companies: AWAY, EXPE, GOOG, PCLN, TRIP, YELP By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings HomeAway Inc.’s (AWAY) pay-per-booking (PPB) is attracting more property managers with over 1,000 listings, adding significant volume in properties listed on the platform. PPB […]


October 2014 Trends Tracker

Click here to download the report (.pdf)   Trends Tracker   Introduction Welcome to Blueshift Research’s and SurveyMonkey’s fourth edition of the Trends Tracker. This monthly business research survey tracks the opinions and actions on roughly 20 of the most pressing questions affecting U.S. citizens and their choices, as well as business and investment theses. These […]


Oct 29 2014 Automotive, Consumer Goods

Tesla’s Long and Winding Road Worldwide

Research Question: Can Tesla overcome the looming obstacles in China and Europe? Companies: BRK.A, DDAIF, EPA:RNO, ETR:BMW, ETR:NSU, F, FIATY, GM, HKG:1114, HKG:1211, KRX:000270, POAHY, TSLA, TYO:7201, TYO:7203, TYO:7211, TYO:7267, VLKAY By: Chris Jenks Click here to download the report (.pdf)   Summary of Findings Tesla Motors Inc. (TSLA) is in different stages of sales progression for […]


Oct 24 2014 Healthcare

U.S. Citizens Unfazed by Ebola, Say Media Coverage Overblown (Poll)

Research Question: Are Americans worried about the Ebola virus in the U.S.? By: Mason Rudy Click here to download the report (.pdf)   Summary of Findings The vast majority of survey respondents are not concerned about Ebola spreading in the United States, and they have not significantly changed their lifestyles in response to the virus entering the country. […]


LinkedIn’s Sales Navigator an Effective Lead Generator (Consumer Survey)

Research Question: Will LinkedIn’s revamped Sales Navigator produce a strong ROI for sales professionals and significantly boost the company’s subscription revenue? Companies: CRM, DNB, HHS, LNKD, MHFI, MKTO By: Mason Rudy Click here to download the report (.pdf)   Summary of Findings The 28 survey respondents who use LinkedIn Corp.’s (LNKD) Sales Navigator said it is effective […]


ADT Retains Top Spot But Cable/Telecom Gaining Trust

Research Question: Are home security/monitoring solutions from cable and telecom companies causing a significant drop in ADT’s business? Companies: ADT, CMCSA, HON, T, TWC, VZ By: Mason Rudy Click here to download the report (.pdf)   Summary of Findings Blueshift Research’s survey of 120 U.S. consumers found that ADT Corp.’s (ADT) role as the most popular […]


Oct 22 2014 Basic Materials, Chemicals

Frac Sand Usage Undergoes Step Change, Delivery Delays Ease

Research Question: Will sand companies continue to benefit from increased demand in the fraccing market, or will logistical bottlenecks hamper deliveries and delay sales revenue? Companies: BAS, BHI, BRK.A, CJES, CRR, EMES, FMSA, HAL, HCLP, LON:WEIR, KKR, KSU, NOV, RES, SLB, SLCA, TSE:CFW, TSE:TCW, UNP By: Reverdy Johnson & Janis Johnson Click here to download the report (.pdf) […]


Agencies See Modest 3Q Growth for Facebook, but Much Upside

Research Question: Will new ad products and News Feed enhancements allow Facebook to sustain its ad revenue growth rate amid rising competition from Google and Twitter? Companies: AMZN, AOL, CNVR, FB, GOOG, LNKD, MM, MSFT, P, TWTR, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Spending growth on Facebook Inc. […]


ChannelAdvisor’s Agile Tools Fill a Pivotal Need for Bigger Retailers

Research Question: Does ChannelAdvisor’s software fill a key gap for online retailers and deliver a meaningful ROI? Companies: AMZN, BABA, EBAY, ECOM, EXPGY, GOOG/GOOGL, JD, MELI, MRIN, N, ORCL, OSTK, SAP, SHLD, TYO:4755, W, WMT By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings ChannelAdvisor Corp.’s (ECOM) channel management software plays a […]


Oct 14 2014 Media & Print, Services

2015 Traditional Advertising Budgets Depart to Digital

Research Question: Will digital advertising continue to grow at the expense of television? Companies: AAPL, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, LAMR, MSFT, NLSN, NWS, P, SBGI, SCOR, SNI, SSP, TRBAA, TWTR, TWX, VIA/VIAB, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Digital media buyers […]