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July, 2014  // Posts published in July, 2014

Sprouts Has the Right Formula for Successful Expansion Despite Competition

Research Question: Can Sprouts Farmers Market fend off competition while expanding into new regions? Companies: FWM, KR, NGVC, SFM, SVU, TFM, UNFI, WFM By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Sprouts Farmers Market Inc. (SFM) is positioned for successful expansion, drawing new customers with its low prices, fresh produce and strong offerings for […]


Trends Tracker—Covering the Hottest Topics of July 2014 Introduction

Click here to download the report (.pdf)   Introduction Welcome to Blueshift Research’s and SurveyMonkey’s new monthly business research tracker entitled Trends Tracker. This is a monthly survey tracking U.S. consumers’ opinions and actions on 20 of what we think are the most pressing questions affecting U.S. citizens and their choices that could affect business and […]


Consumer Demand for Zillow Makes the Site a Necessary Evil for Agents

Research Question: Do Zillow and Trulia hold pricing power over agents? How much of their budgets are agents willing to allocate to these sites? Companies: MOVE, TRLA, Z By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings The only sources with positive feedback on Zillow Inc.’s (Z) ROI were those with Premier and […]


ADT Still Not Seeing Growth Despite Minimal Threat from Cable/Telco

Research Question: Are home security/monitoring solutions from cable and telecom companies causing a significant drop in ADT’s business? Companies: ADT, CMCSA, DTV, HON, SWK, T, TWC, TYC By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Cable and telco companies still are not a threat to ADT Corp.’s (ADT) existing customer base, according […]


Digital Banking Services Appear to Be on Amazon’s Horizon

Research Question: Is Amazon prepared to introduce itself as a bank and/or payment entity? Companies: AAPL, AMZN, AXP, EBAY, GOOG, MA, NCR, PAY, V By: Reverdy Johnson Click here to download the report (.pdf)   Highlights Efforts to gain more control over its own system of receiving payments may result in becoming a full-blown digital financial services […]


Jul 21 2014 Services, Travel & Leisure

Rental Car Industry’s Strong Summer in Line with Expectations

Research Question: Will summer 2014 car rentals be better than expected? Companies: CAR, HTZ By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Demand for leisure rental cars is higher this summer compared to a year ago, according to 14 of 20 sources. Twelve sources also said demand is up for business rentals. […]


AMZN’s AWS Dominates; Lucrative Future for Add-On Services

Research Question: Are Amazon Web Services’ price reductions spurring current customers to broaden use of the service and enticing new customers to come on board? Companies: AMZN, CTXS, EQIX, GOOG, IBM, MSFT, RAX By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings Amazon Web Services (AMZN) will continue to lead the market. AWS […]


Jul 16 2014 Biotechnology, Healthcare

Aegerion’s Juxtapid Likely to See Limited Sales Improvement

Research Question: Is the leveling off of Aegerion’s Juxtapid sales permanent, or will growth return? Companies: AEGR, AMGN, ISIS, PFE, REGN, SNY By: David Franklin Click here to download the report (.pdf)   Summary of Findings Aegerion Pharmaceuticals Inc.’s (AEGR) orphan drug Juxtapid, which treats the extremely rare HoFH lipid disorder, likely will experience only a limited sales […]


Flight to Digital Continues

Research Question: Has the advertising shift to digital media observed by Blueshift Research continued in the second quarter and the second half of this year? Companies: AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, LAMR, MSFT, NFLX, NLSN, NWS, P, RENT, SBGI, SNI, SSP, TWTR, TWX, VCI, VIA, YHOO By: Rachel Dangermond Click here to download the […]


Jul 15 2014 Communications, Technology

First Multichannel Tb/s Fiber Network Raises Stakes in Bandwidth Arms Race

Research Question: What happens to optical network development when speeds are increased to terabit per second on a single fiber? Companies: ALU, CIEN, CMCSA, CSCO, CSX, CTL, CYNI, DY, ETR:ADV, GLW, INFN, JNPR, KSU, LVLT, NSC, T, VZ, WIN By: John Harrington Click here to download the report (.pdf)   Highlights The successful lighting of a commercial carrier-grade terabit-per-second […]