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July, 2013  // Posts published in July, 2013

Brand Advertisers Support Facebook As Social Media Expands

Research Question: Can Facebook’s mobile advertising growth continue, with inventory and ROI to match? By: Rachel Dangermond Companies: FB, GOOG, LNKD, YHOO Click here to download the report (.pdf)   Summary of Findings Facebook Inc. (FB) continues to enjoy its lead in the growing social media landscape, even as advertisers strategically allocate dollars to multiple industry players. Social […]


Private-Label Threat Brewing for Green Mountain’s K-Cups

Research Question: Are Green Mountain’s K-Cup sales slowing as a result of private-label competition? Which channels are being affected most? By: Reverdy Johnson Companies: AMZN, BBBY, COST, GMCR, KR, KRFT, LCUT, NC, PEET, SBUX, SVU, SWY, TGT, WMT Click here to download the report (.pdf)   Summary of Findings †  Private Label Private-label K-Cups are poised to compete […]


Jul 01 2013 Restaurants, Services

Remodel Provides Initial and Sustainable Growth for Wendy’s

Research Question: Will restaurant remodels deliver a sales surge for Wendy’s and grow its market share? By: Susan Jennings Kantari Companies: BKW, MCD, WEN Click here to download the report (.pdf)   Summary of Findings The Wendy’s Co.’s (WEN) sales are expected to increase during the 12 months following a remodel and to sustain single to low double-digit […]