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Tempur Sealy Whisper

Tempur Sealy Whisper
 

Research Question: Is TPX continuing to lose market share to competitor’s foam mattresses?

Companies Covered: Tempur Sealy International (TPX), Select Comfort (SCSS)

Report Available: September 25, 2013

 

Blueshift’s initial research shows TPX sales dropping as specialty mattress sales slow across the industry, but TPX has shown in the past that it can hold its own against rising competition.

 

Observations

  1. TPX’s recent earnings call provides evidence of less demand for company products, mainly from its Simplicity units, with North America sales decreasing by 4.6% year-over-year, and International sales dipping 2.3% year-over-year.  With lower demand for older products, a lack of the usual July 4 seasonal lift, and slower-than-expected rollout of the TEMPUR-Choice line, TPX is cutting its full-year guidance. TPX said it will ramp up its advertising efforts in the second half of 2013 by going back to its roots with proven advertising methods.
  2. The latest bedding barometer shows innerspring mattress units and dollars spent are up, 1.4% and 6.1% respectively, outpacing specialty mattresses, which are down 5.6% and 4.8% respectively, for the first half of 2013.  The rise of hybrid mattresses paired with the uncertain economy has consumers trading down at the cost of memory foam and specialty sleep brands such as TPX.
  3. Blueshift’s June 2013 report showed TPX as a leader among foam mattress sellers, maintaining floor slot spaces in a marketplace with a growing number of foam mattress competitors. Twelve of 17 stores saw an increase of 5% to 15% in foam mattress sales year over year for the second quarter. Only one store had its foam sales decrease. TPX’s new Tempur-Choice mattress is expected to receive two slots in most stores we contacted, with most of them planning to roll out the mattress line in June.

 

To gain insight into TPX’s market share in the foam mattress market, Blueshift will gather data and issue a market research report from independent sources in the following areas: mattress stores, suppliers, industry specialists, and customers.

 

To see other ideas Blueshift Research is currently working on, please click here.