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VIA  // Posts tagged as "VIA"

No Spending Cliff for Advertising, Only Muted Growth in 2013

Research Question: Will the scatter and spot TV advertising markets see post-election spending in the fourth quarter? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX,  NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings The scatter […]

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OTT Whisper

OTT Whisper

Research Question: Are internet subscription services like Netflix and Hulu Plus losing out as MSOs succeed in offering OTT content to viewers? Companies: Apple (AAPL), Amazon (AMZN), CBS Corp (CBS), Comcast (CMCSA), Coinstar (CSTR), Cablevision Systems Corp (CVC), Netflix (NFLX), Time Warner Cable (TWC), Time Warner Inc (TWX), Viacom (VIA)   Blueshift’s initial research reveals increasing pressure from […]

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Advertising Soars in Political Markets; Mobile Search Leads Spending Online

Research Question: What is the outlook for the 2H12 after growth hiccupped in local markets in the 1H12 while digital maintained consistent year-to-year growth? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, GCI, GOOG, JRN, MSFT, MNI, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of […]

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MSOs, Studios and Telecoms Emerge As OTT Winners at Netflix’s Expense

Research Question: Who will be the OTT market’s big winners and losers in the next three to six months? By: Reverdy Johnson Companies: AAPL, AMZN, ARRS, CBS, CHTR, CMCSA, CSTR, CVC, DIS, DISH, LGF, NFLX, NLSN, RENT, T, TWC, TWX, TYO:6758/SNE, VIA, VZ, YHOO Click here to download the report (.pdf)   Summary of Findings MSOs, telecoms and […]

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Jun 15 2012 Communications

Cable and Syndication Benefit in 2012–2013 Upfront Season (CBS, CMCSA, TWX)

Research Question: Will weakness in major categories, such as auto, movies and wireless, push networks to go for volume over price in the 2012–2013 upfront season? By:  Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, GM, NLSN, NWS, SCOR, SNI, TWX, VIA Click here to download the report (.pdf)   Summary of Findings Total upfront spending has been […]

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May 15 2012 Financial, Media & Print

Network TV, Cable Still Gets Lion’s Share of Ad Dollars (CMCSA)

Research Question: Will advertisers continue to support TV despite audience erosion, new screen options and emerging digital media? Author:  Rachel Dangermond Companies: AMCX, CBS, CMCSA, DIS, DISCA, NWSA, TWX, TYO:6758/SNE, VIA Click here to download the report (.pdf)   Summary of Findings Advertisers continue to put the lion’s share of their marketing dollars into TV advertising, with […]

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Mar 22 2012 Media & Print, Technology

Traditional Ad Market Benefits from Adjusting to a New Normal

Research Questions: What is the current state of the traditional advertising industry, and what trends are emerging for network TV and local media in 2012? By:  Rachel Dangermond Companies: AAPL, ARB, CBS, CMCSA, CMLS, DIS, DISCA, GCI, GOOG, NLSN, NWS, NYT, RENT, SBGI, SNI, TWC, TWX, VCI, VIA, WPO Click here to download the report (.pdf)   Summary of Findings […]

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Mar 15 2012 Media & Print, Technology

Cord Cutting Still Minor, MSOs Push Content Across Platforms to Combat OTT (CMCSA, NFLX)

Research Question: How are declining ratings in children’s TV viewership related to cord cutting and overall trends in OTT viewing? By: Reverdy Johnson Companies: AAPL, AMZN, CMCSA, CSTR, DIS, DISCA, DISH, DTV, GOOG, INTC, NFLX, NLSN, NWSA, RENT, SCOR, SNI, TWC, TWX, VIA, VZ Click here to download the report (.pdf)   Summary of Findings Cord-cutting levels remain […]

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OTT More a Supplement Than a Replacement for Cable

Research Question: Are customers “cutting the cord” or just adding over-the-top (OTT) viewing options, and how are content providers and cable/satellite services reacting? By: Reverdy Johnson Companies: AMZN, ASX:NWS/NWSA, CBS, CMCSA, CVC, DIS, DTV, GE, GOOG, NFLX, S, T, TIVO, TWC, TWX, VIA, VZ Click here to download the report (.pdf)   Summary of Findings Cord cutting is […]

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