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VIA  // Posts tagged as "VIA"

Netflix Has Room to Grow in Low-Income Homes But New Fees Unlikely

Research Question: Can Netflix increase revenues through better demographic and mobile penetration and by charging extra for individual profiles? By: Seth Agulnick Companies: AAPL, AMZN, CMCSA, CVC, DIS, DISH, DTV, GOOG, LBTYA, LON:BSY/BSYBY, LON:BT.A/BT, NFLX,  NLSN, OUTR, STRZA, T, TWX, VIA, VZ Click here to download the report (.pdf)   Summary of Findings Sources expressed little support for individual […]

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Oct 08 2013 Media & Print, Technology

2013 Ad Spending Meets Expectations, 2014 to Post Slight Improvement

Research Question: Has traditional advertising agencies’ interest in Facebook and YouTube grown as of the end of the first quarter? By: Rachel Dangermond Companies: AMZN, AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MNI, MSFT, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the […]

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Jun 18 2013 Media & Print, Services

Upfront Advertisers Bank on Scatter Market

Research Question: Will the 2013/14 Upfront mirror previous years with networks garnering high single digit rate (CPM) increases? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NWS, SNI, TWX, VIA Click here to download the report (.pdf)   Summary of Findings In previous Blueshift Upfront notes (5/21, 6/3, 6/7), Upfront spending was coming in weaker than expected due […]

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Jun 07 2013 Media & Print, Services

After Fox and Viacom Deals, Market Slows

Research Question: Will lower total dollars for Upfront push CPM rates lower? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NWS, TWX, VIA Click here to download the report (.pdf)   Summary of Findings The Upfront market has stalled with the top agencies as the gulf between what buyers are willing to pay and what sellers want is […]

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Jun 03 2013 Media & Print, Services

Slow Start To Upfront Negotiations; Fox Rates Slightly Higher Y-Y

Research Question: Will the 2013/14 Upfront mirror the past years with networks garnering high single digit rate (CPM) increases? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NFLX, NWS, TWX, VIA Click here to download the report (.pdf)   Summary of Findings In an update to our April 9 advertising industry quarterly report and May 21 industry update, […]

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Second Quarter Advertising Spending Sprints In After Slow Start

Research Question: Did advertising spending pick up in 2Q13? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, MSFT, NWS, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings In an update to our April 9 advertising industry quarterly report, we found: Network TV/cable spending […]

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Local Markets Stumble into 2013, Scatter Active, Online Video in Strong 3rd Place

Research Question: What does FY13 hold for OOH and other media companies that depend on local advertising spending? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) […]

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Advertising Whisper

Advertising Whisper

Research Question: Will local advertisers remain ambivalent spenders throughout 2013? Companies Covered: AOL Inc. (AOL), CBS Corporation (CBS), Comcast (CMCSA), Walt Disney (DIS), Discovery Communications (DISCA), Facebook (FB), Gannet (GCI), Google (GOOG), McClatchy (MNI), Netflix (NFLX), Nielsen (NLSN), News Corp. (NWS), New York Times (NYT), Pandora (P), Sinclair Broadcast (SBGI), Scripps Network (SNI), E.W. Scripps (SSP), Time […]

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Jan 22 2013 Media & Print, Technology

Local Ad Spending Off to Slow Start, National Up But Not on Par with 2012

Research Question: Will local advertisers hold up their spending in 2013 and will share shifts to digital accelerate? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings […]

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MSOs Offer Solid OTT Service But Take Few Subscribers from Netflix

Research Question: Are Internet subscription services like Netflix and Hulu Plus losing out as MSOs introduce more OTT content? By: David Franklin Companies: AAPL, AMZN, CBS, CMCSA, CSTR, CVC, DIS, DISH, DTV, GOOG, NFLX, NWS, T, TWC, TWX,  TYO:6758/SNE, VIA, VZ Click here to download the report (.pdf)   Summary of Findings Fourteen of 20 sources do not […]

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