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VIA  // Posts tagged as "VIA"

Jun 12 2015 Media & Print, Services

Advertising Update: Cable and Broadcast Vie for Fewer Dollars

Research Question: Are advertisers continuing to shift spending away from TV? Companies: AMCX, CBS, CMCSA, DIS, DISCA, FOX, SNI, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Spending in the 2015-2016 upfront market is weaker than last year with budgets for broadcast and cable flat to down mid-single digits. […]

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Jun 05 2015 Consumer Goods, Services

Rentrak Gaining But Local Stations Sticking With Nielsen, Too

Research Question: Is Nielsen’s local TV business suffering? Companies: CBS, CHTR, CMCSA, DIS, DISH, DTV, FOX, MEG, NLSN, RENT, SBGI, SCOR, SSP, T, TRCO, TWC, VIA By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Nielsen NV (NLSN) faces pricing and service pressure in the local TV market from competitor Rentrak […]

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Nielsen Whisper

Nielsen Whisper

Research Question:  Are local broadcasters increasingly leaving Nielsen as its local measurement strategies fail to produce accurate enough results? Report Available: June 5, 2015   Blueshift’s initial research shows NLSN is in the process of executing changes that will better measure audience consumption of video media in local markets. However, local broadcasters that switched to RENT have […]

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Apr 07 2015 Media & Print, Services

First Quarter a Rough Ride for Local Advertising Markets

Research Question: With the proliferation of content, which advertising sector will wear the crown in 2015? Companies: AMZN, AOL, CBS, CCO, CMCSA, CMLS, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS, P, RENT, SBGI, SNI, SSP, TWTR, TWX, VIA, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings This year […]

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Mar 02 2015 Media & Print, Services

TV Advertising Spending Continues to Be Lackluster

Research Question: Is TV advertising continuing to weaken as digital grows? Companies: AAPL, CBS, DIS, DISCA, GCI, IHRT, NWS, P, SBGI, SNI, SSP, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Overall dollars in the national TV network market continue to be down because less was spent in the […]

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February 2015 Trends Tracker

Trends Tracker Companies covered: AAPL, AMZN, ANGI, ARMH, CBS, CMCSA, CMG, EBAY, FB, FSLR, GME, GNC, GOOG/GOOGL, IHRT, KRX:005930, LNKD, MCD, MSFT, NFLX, NRG, P, PM, SCTY, SSYS, T, TGT, TMUS, TWC, TWTR, TWX, TYO:6752, TYO:6758, TYO:7733, TYO:7974, UA, VIA, VSLR, VZ, WBA, WEN, WFM, WMT, YELP, ZNGA Click here to download the report (.pdf)   […]

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Jan 15 2015 Media & Print, Services

TV Advertising Taking All the Punches Right Now

Research Question: Is weaker advertising spending a secular or cyclical trend? Companies: AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, EPA:DEC, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS, P, SBGI, SNI, SSP, TWTR, TWX, VIA/VIAB, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Advertiser spending on digital […]

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Dec 08 2014 Media & Print, Services

Ho-Hum Holidays for TV Advertising

Research Question: Has spending picked up in the fourth-quarter TV scatter market? Companies: CBS, CMCSA, DIS, DISCA, GCI, NWS, SBGI, SNI, SSP, TWX, VIA Click here to download the report (.pdf)   Summary of Findings The fourth quarter began with political spending buoying certain markets in which races were tight or issue advertising was heated. However, […]

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Nov 20 2014 Media & Print, Services

Cord Cutting Will Continue its Plodding Pace in 2015

Research Question: Will 2015 be the year cord cutting reaches critical mass? Companies: AAPL, AMCX, AMZN, CBS, CMCSA, CVC, DIS, DISH, DTV, GOOG, BSYBY, BT, MSFT, NFLX, OUTR, T, TWC, TWTR, TWX, TYO:6758, VIA, VZ By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings There will be no surge of pay-TV customers canceling […]

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OTT Whisper

OTT Whisper

Research Question: Will 2015 be the year cord cutting reaches a critical mass? Companies Covered: AAPL, AMCX, AMZN, CBS, CMCSA, CVC, DIS, DISH, DTV, GOOG, LBTYA, LON:BSYBSYBY, LON:BT.A/BT, LON:TALK, MSFT, NFLX, NLSN, NWS, OUTR, SATS, STRZA, T, TWC, TWTR, TWX, TYO:6758/SNE, VIA, VZ Report Available: November 20, 2014   Blueshift’s initial research shows cord cutting growing as more streaming […]

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