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VFC  // Posts tagged as "VFC"

DECK Unable to Revive Classic UGG Boot or to Create Interest in New UGG Products

Research Question: Can Deckers meet its own high expectations despite the declining popularity in its UGG Classic shearling boots? Companies: COLM, DECK, SKX, VFC By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings This is the first part of Blueshift Research’s two-part report on Deckers Outdoor Corp.’s (DECK) UGG brand. This […]

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Skechers Idea Proposal

Skechers Idea Proposal

Research Question: Will Skechers continue its tremendous growth for the rest of 2015 and into 2016? Report Available: September 24, 2015   Blueshift’s initial research shows no end in sight for SKX’s growth spurt. The company is fine-tuning its international supply chain and marketing to fuel its grueling pace. But, despite most of its product lines […]

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PVH Idea Proposal

PVH Idea Proposal

Research Question: Will building momentum behind PVH’s Calvin Klein push the brand to leap forward or show only continued incremental gains? Report Available: September 25, 2015   Blueshift’s initial research shows PVH’s Calvin Klein performing better in Europe, but it remains flat in the U.S. Calvin Klein’s provocative ad campaigns are drawing  attention and its shop-in-shops are boosting sales, but […]

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Deckers Whisper

Deckers Whisper

Research Question: Can Deckers meet its own high expectations despite declining popularity in its UGG Classics? Report Available: Sept. 2, 2015   Blueshift’s initial research shows DECK setting ambitious goals for the holiday season as it launches new products within its core and non-core segments. DECK also hopes to ramp up its direct-to-consumer channel where it sees […]

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May 21 2015 Retail, Services

PVH’s Calvin Klein Making Slow Progress on Road to Recovery

Research Question: Do fall orders appear strong enough to offset a potentially weak spring for PVH’s Calvin Klein? Companies: BME:ITX, GES, HBI, HKG:0330, ICON, JOEZ, JWN, KORS, LVMUY, M, PVH, RL, STO:HM-B, TYO:9983, VFC By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings All four repeat sources said PVH Corp.’s Calvin Klein […]

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Skechers’ Pace Not Slowing

Research Question: Is Skechers’ recent success sustainable through 2015? Companies: ADDYY, BRK.A/BRK.B, DECK, NKE, SKX, TYO:7936, UA, VFC By: Chris Jenks Click here to download the report (.pdf)   Summary of Findings Skechers USA Inc. (SKX) will sustain its strong growth throughout 2015, according to all 18 sources comprising Skechers suppliers, distributors and store personnel as well […]

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Down Trend in Deckers’ UGG Boots Will Only Worsen

Research Question: How has Deckers’ UGG brand performed compared with late 2014 and year-to-year? Companies: COLM, DECK, VFC, WWW By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings Deckers Outdoors Corp.’s (DECK) UGG has continued to become less popular among its key demographic of younger women since Blueshift Research’s 8, 2014, report […]

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PVH Whisper

PVH Whisper

Research Question: Do fall orders appear to strong enough to offset a potentially weak spring for PVH? Report Available: May 21, 2015   Blueshift’s initial research shows PVH’s Calvin Klein sales picking up in the U.S. but international sales continuing to struggle. Tommy Hilfiger sales remained flat. PVH spring sales may have been affected by weather, and questions remain about […]

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Skechers Whisper

Skechers Whisper

Research Question: Will Skechers’ recent success prove it is now a true competitor in the athletic shoe and apparel markets? Companies Covered: Skechers (SKX), Nike (NKE), Under Armour (UA), Adidas (ADDYY), Lululemon Athletica (LULU), Hanesbrands (HBI), VF Corporation (VFC), Deckers (DECK) Report Available: May 20, 2015   Blueshift’s initial research shows that Skechers shoes and […]

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Deckers Outdoor Whisper

Deckers Outdoor Whisper

Research Question: Are Deckers’ UGGs losing popularity in a material way? Companies Covered: Deckers Outdoor (DECK), V.F. Corp. (VFC), Wolverine World Wide (WWW), Crocs (CROX), Columbia Sportswear (COLM) Report Available: May 13, 2015   Blueshift’s initial research shows that Wall Street analysts and fashion publications are still bullish on UGG. However, a recent Vogue article espousing […]

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