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UA  // Posts tagged as "UA"

Consumer Behavior Positive in Trends From Blueshift’s July/Early August Reports

Click here to download the report (.pdf)   Background Blueshift Research produced 10 research reports in July and 3 so far in August. From these reports, macro trends relating to consumer behavior and manufacturing/supplier inputs have developed. Below you will find highlights of these trends as well as inputs from Blueshift’s sources.   Consumer Behavior Blueshift […]

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Under Armour Shows Signs of Weakness with Charged Cotton, Women’s Products (UA)

Research Question: How are Under Armour’s product launches being received? Will these products enable UA to grow among women and teenagers? By: Ryan Duck and Reverdy Johnson Companies: BRK.A, CAB, DKS, ETR:ADS, ETR:PUM, GPS, HBI, KSS, LULU, NKE, PSS, TGT, TYO:7936, TYO:8022, UA, WWW Click here to download the report (.pdf)   Summary of Findings Growth has been slow […]

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Under Armour’s Charged Cotton Gaining Traction With Women (UA)

Research Question: Update: Will Under Armour Inc.’s (UA) new cotton line, Charged Cotton, have a successful product launch, especially among women? By: Ryan Duck Companies: COLM, ETR:ADS, HBI, LULU, NKE, UA Click here to download the report (.pdf)   Summary of Findings Under Armour’s Charged Cotton line has started to gain traction among women and high school students, […]

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Deckers Faces “Perfect Storm” of Drought, Higher Costs and Demand (DECK)

Research Questions: Facing a potential shearling shortage, when will sales and profits for UGGs be affected? Is Deckers successfully growing its Teva line? By: Susan Jennings Kantari Companies: BWS, CAB, DECK, PSS, TBL, UA, WWW Click here to download the report (.pdf)   Summary of Findings Suppliers, industry specialists, a manufacturer and UGG competitors all reported a shearling […]

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Mar 31 2011 Retail, Services

Under Armour’s Charged Cotton Launch Slowed by Lack of Awareness (UA)

Research Question: Will Under Armour’s new cotton line, Charged Cotton, be a successful product launch, especially among women? By: Ryan Duck & Susan Jennings Kantari Companies: ETR:ADS, ETR:PUM, HBI, LULU, NKE, PSS, TBL, TGT, VFC, UA Click here to download the report (.pdf)   Summary of Findings Under Armour’s Charged Cotton launch has gotten off to a slow start […]

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Higher Fabric Costs Cause Snags for Midrange, Low-End Retailers

Research Question: How will rising clothing prices affect retail brands, and which companies are best positioned to weather these higher costs without hurting demand? By: Susan Jennings Kantari Companies: AEO, ANF, ANN, BKE, DDS, DECK, EPA:MC, ETR:ADS, EXPR, GES, GPS, HBI, HOTT, JCG, JCP, JNY, JWN, KCP, KSS, LIZ, M, NKE, PSUN, PVH, RL, SKS, STO:HMB, TGT, […]

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