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TWTR  // Posts tagged as "TWTR"

Oct 16 2015 Media & Print

Strong Scatter Spending Masks Lackluster Advertising Market

Research Question: Are national advertisers spending in the local markets again? Companies: AAPL, ACXM, AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, LNKD, MSFT, NFLX, NLSN, NWS/NWSA, NYT, P, RENT, SBGI, SCOR, SNI, SSP, T, TWTR, TWX, VIA/VIAB, VZ, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   […]

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Twitter Is at a Crossroads As Advertisers Struggle to Find Its Value

Research Question: Are advertisers seeing an ROI on Twitter to justify increased spending on the platform? Companies: FB, GOOG/GOOGL, LNKD, MM, TWTR, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Twitter Inc.’s (TWTR) share of ad budgets could shrink in 2016 as the site’s targeting, reach and conversion rates […]

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Mail.Ru Idea Proposal

Mail.Ru Idea Proposal

Research Question: Are the new ad products on Mail.ru’s MyTarget platform allowing it to increase share of advertisers’ budgets? Report Available: Oct. 28, 2015   Blueshift’s initial research shows digital advertising in Russia continuing to grow while all other advertising channels have declined. MLRYY was growing its top-line but bleeding profit as Russian’s economy remained in the doldrums. The […]

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September 2015 Trends Tracker

Trends Tracker Companies: AAPL, ADDYY, AMBA, AMZN, ANGI, CAR, CMCSA, CMG, COST, CSCO, DISH, FB, GOOG/GOOGL, GPRO, KR, KRX:005930, LNKD, MCD, NFLX, NKE, PNRA, S, SFTBF, SKX, SSYS, T, TMUS, TSE:QSR, TWC, TWTR, TWX, UA, USM, VZ, WEN, WFM, WMT, YELP, YUM Click here to download the report (.pdf)   Summary of Findings McDonald’s Corp.’s (MCD) […]

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Twitter Idea Proposal

Twitter Idea Proposal

Research Question: Are advertisers seeing an ROI on Twitter to justify increased spending on the platform? Report Available: October 7, 2015   Blueshift’s initial research shows TWTR continuing to struggle. Earlier this year, TWTR lowered its revenue estimates and ousted its CEO. Now the company is reporting flattening user growth. The company has been proactive in developing new […]

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August 2015 Trends Tracker

Trends Tracker Companies: AAPL, ADDYY, AMZN, BBRY, CAR, CHTR, COH, CMG, CSIQ, DIS, DISH, DTV, FB, FIT, FSLR, GME, GOOG/GOOGL, HTZ, IHRT, KATE, KORS, MCD, MO, MSFT, NFLX, NKE, P, PNRA, SKX, SUNE, TSE:QSR, TWC, TWTR, TWX, TYO:6758, TYO:7936, TYO:7974, UA, VIA/VIAB, WEN, WRC Click here to download the report   Summary of Findings Fitbit Inc. […]

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Apple’s iOS 9 Initiatives Push Ad Tech Providers to Become More Innovative

Research Question: Will Apple’s ad-blocking capability within mobile Safari and the company’s prohibition of app-user data collection in iOS 9 cause ad tech companies to lose significant revenue? Companies: AAPL, ADBE, CRTO, FB, FUEL, GOOG/GOOGL, MM, NWS/NWSA, RUBI, TRMR, TUBE, TWTR, YHOO, YUME By: Chris Jenks Click here to download the report (.pdf)   Summary of […]

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July 2015 Trends Tracker

Trends Tracker Companies Covered: AAPL, ADDYY, AMZN, BABA, BBBY, CAR, CBS, CMCSA, CMG, DIS, DISH, EXPE, FB, FIT, GM, GOOG/GOOGL, HTZ, IHRT, KR, KRX:005930, MCD, MON, NFLX, NKE, OWW, P, PCLN, PNRA, PYPL, SBUX, SCTY, SFXE, SIRI, SKX, SUNE, SYT, RH, TGT, TRIP, TSLA, TWTR, TWX, TYO:6758, TYO:7201, TYO:7203, TYO:7936, UA, VSLR, WEN, WFM, WMT, WWW, […]

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Jul 27 2015 Media & Print

Local Advertising Shows Signs of Life

Research Question: Are national advertisers spending in the local markets again? Companies: AMCX, AMZN, CBS, CCO, CHTR, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS/NWSA, NYT, P, RENT, SBGI, SCOR, SNI, SSP, T, TRCO, TWTR, TWX, VIA/VIAB, VZ, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   Summary […]

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Consumers, Consolidation Sustain Z; Realtor.com Gains Momentum, and FB Takes Some Agent Ad Dollars

Research Question: Will Zillow continue to attract realtors’ advertising dollars despite industry resentment and improvements made to Realtor.com by News Corp.? Companies: FB, GOOG/GOOGL, NWS/NWSA, TWTR, Z By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings Zillow Group Inc. (Z) will continue to attract real estate brokers’ advertising dollars because of its […]

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