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TWTR  // Posts tagged as "TWTR"

Jan 21 2016 Financial

Facebook’s Ad Revenue Growth on Track Despite More Challenges

Research Question: Are advertisers beginning to slow their spending on Facebook? Companies: AAPL, FB, GOOG/GOOGL, KRX:005930, LNKD, TWTR By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Facebook Inc.’s (FB) flagship website could lose some ad dollars and market share to emerging social channels like Snapchat and its own Instagram platform […]

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Jan 06 2016 Consumer Goods, Services

The Value of Nielsen’s Ratings Is Under Siege from Consumer Data

Research Question: Will emerging technology and new competition loosen Nielsen’s grip on the audience measurement industry? Companies: ACXM, ADBE, AMCX, AMZN, AOL, ARRS, CBS, CHTR, CMCSA, CVC, DIS, DISH, EXPGY, FB, FOX, GOOGL, KRX:005930/005935, MEG, NFLX, NLSN, NXST, RENT, ROVI, SCOR, T, TCLRY, TIVO, TWC, TWTR, TWX, VZ, WPPGY By: Seth Agulnick Click here to download […]

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December Trends Tracker

Trends Tracker Companies Covered: AAPL, ADDYY, AMZN, ANGI, CMCSA, CMG, COST, DISH, FB, GOOG/GOOGL, GRPN, KR, KRX:005930, KRX:0066570, LNKD, MCD, NFLX, NKE, PNRA, QSR, S, SKX, T, TMUS, TWC, TWTR, TWX, UA, USM, VZ, WEN, WFM, WMT, YELP, YUM Click here to download the report (.pdf)   Summary of Findings Respondents are moving to big-box retailers […]

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November 2015 Trends Tracker

Trends Tracker Companies Covered: AAPL, ADDYY, AMZN, CMG, COH, DISH, FB, FIT, GME, GOOG/GOOGL, IHRT, KATE, KORS, MCD, MSFT, NFLX, NKE, P, PNRA, QSR, SCTY, SKX, TWTR, TWX, TYO:6758, TYO:7936, UA, VZ, WEN, YUM Click here to download the report (.pdf)   Summary of Findings Skechers USA Inc.’s (SKX) growth remains impressive. Expected purchases of Skechers […]

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Facebook Idea Proposal

Facebook Idea Proposal

Research Question: Are advertisers beginning to slow down their spending on Facebook? Report Available: Dec. 17, 2015   Blueshift’s initial research shows the vast majority of sources and outlets still believe ad spending on social media sites, including FB, will increase considerably in 2016. However, Blueshift has now received three concerning anomaly data points regarding FB […]

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October 2015 Trends Tracker

Trends Tracker Companies: AAPL, ADDYY, AMZN, AWAY, BBBY, BBRY, CMG, COF, DISH, ETR:BMW, EXPE, FB, GM, GOOG/GOOGL, HTZ, KYAK, KRX:005935, MCD, MON, NFLX, NKE, PCLN, PNRA, QSR, RH, SKX, SIRI, TGT, TRIP, TWC, TWTR, TYO:7203, UA, W, WEN, YUM Click here to download the report (.pdf)   Summary of Findings McDonald’s Corp.’s (MCD) all-day breakfast is […]

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Mail.ru Making Steady Improvement Since May, MyTarget on Target

Research Question: Are the new ad products on Mail.ru’s MyTarget platform allowing the company to increase its share of advertisers’ budgets despite the decline of its legacy banner advertising? Companies: MLRYY, BABA, FB, GOOG, TWTR, YHOO, YNDX By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings All seven repeat sources at […]

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Oct 19 2015 Media & Print

Local Advertisers Are Making a Slow Turn to Digital Platforms

Research Question: How will local advertisers change their spending mix in 2016? Companies: CBS, CMCSA, FB, FOX, FUEL, GCI, GOOG, IHRT, LNKD, NLSN, P, SBGI, TWTR, YELP, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Digital platforms such as search, mobile display and online video are gaining momentum among […]

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Oct 16 2015 Media & Print

Strong Scatter Spending Masks Lackluster Advertising Market

Research Question: Are national advertisers spending in the local markets again? Companies: AAPL, ACXM, AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, LNKD, MSFT, NFLX, NLSN, NWS/NWSA, NYT, P, RENT, SBGI, SCOR, SNI, SSP, T, TWTR, TWX, VIA/VIAB, VZ, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   […]

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Twitter Is at a Crossroads As Advertisers Struggle to Find Its Value

Research Question: Are advertisers seeing an ROI on Twitter to justify increased spending on the platform? Companies: FB, GOOG/GOOGL, LNKD, MM, TWTR, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Twitter Inc.’s (TWTR) share of ad budgets could shrink in 2016 as the site’s targeting, reach and conversion rates […]

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