Close

Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

P  // Posts tagged as "P"

Pandora Whisper

Pandora Whisper

Research Question: Is Pandora about to see a rapid inflection in local advertising, or will it be a slow climb? Companies Covered: Pandora (P), Apple (AAPL) Report Available: November 12, 2013   Blueshift’s initial research shows Pandora emphasizing local ad sales as it seeks to increase revenue and compete with local radio stations, but it faces new competition from […]

Read more...

Oct 08 2013 Media & Print, Technology

2013 Ad Spending Meets Expectations, 2014 to Post Slight Improvement

Research Question: Has traditional advertising agencies’ interest in Facebook and YouTube grown as of the end of the first quarter? By: Rachel Dangermond Companies: AMZN, AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MNI, MSFT, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the […]

Read more...

National Advertisers Drag on Local Markets, Drive Up Digital

Research Question: Has local advertising improved from its sluggish start to 2013? Has digital advertising maintained its growth momentum? By: Rachel Dangermond Companies: AOL, AAPL, BLC, CBS, FB, GCI, GOOG, LAMR, LNKD, MSFT, P, SBGI, SCOR, YELP, YHOO Click here to download the report (.pdf)   Summary of Findings Digital advertising spending is up year to year. Online […]

Read more...

Millennial Media Lacks a Multiscreen Solution to Fend Off Larger Competitors

Research Question: Will Millennial Media continue to grow its market share in mobile advertising, or fall victim to increasing competition from larger industry players? By: David Franklin Companies: AAPL, AMZN, AOL, FB, GOOG, LNKD, MM, MSFT, P, RLOC, YHOO Click here to download the report (.pdf)   Summary of Findings Eight app developers and industry specialists were negative […]

Read more...

Local Markets Stumble into 2013, Scatter Active, Online Video in Strong 3rd Place

Research Question: What does FY13 hold for OOH and other media companies that depend on local advertising spending? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) […]

Read more...

Advertising Whisper

Advertising Whisper

Research Question: Will local advertisers remain ambivalent spenders throughout 2013? Companies Covered: AOL Inc. (AOL), CBS Corporation (CBS), Comcast (CMCSA), Walt Disney (DIS), Discovery Communications (DISCA), Facebook (FB), Gannet (GCI), Google (GOOG), McClatchy (MNI), Netflix (NFLX), Nielsen (NLSN), News Corp. (NWS), New York Times (NYT), Pandora (P), Sinclair Broadcast (SBGI), Scripps Network (SNI), E.W. Scripps (SSP), Time […]

Read more...

Jan 22 2013 Media & Print, Technology

Local Ad Spending Off to Slow Start, National Up But Not on Par with 2012

Research Question: Will local advertisers hold up their spending in 2013 and will share shifts to digital accelerate? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings […]

Read more...

No Spending Cliff for Advertising, Only Muted Growth in 2013

Research Question: Will the scatter and spot TV advertising markets see post-election spending in the fourth quarter? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX,  NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings The scatter […]

Read more...

Advertising Soars in Political Markets; Mobile Search Leads Spending Online

Research Question: What is the outlook for the 2H12 after growth hiccupped in local markets in the 1H12 while digital maintained consistent year-to-year growth? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, GCI, GOOG, JRN, MSFT, MNI, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of […]

Read more...

Sirius XM-Equipped Cars More Common, Subscriptions Static (SIRI)

Research Question: How are orders for Sirius XM Radio at car dealerships, and is the company in a growth or declining position? By:  Ryan Duck Companies: AAPL, AMZN, GM, P, SIRI, TYO:7203/TM, VZ Click here to download the report (.pdf)   Summary of Findings Five of nine dealership sources said Sirius XM’s market share is stagnant or declining. […]

Read more...