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NWS  // Posts tagged as "NWS"

Advertising Soars in Political Markets; Mobile Search Leads Spending Online

Research Question: What is the outlook for the 2H12 after growth hiccupped in local markets in the 1H12 while digital maintained consistent year-to-year growth? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, GCI, GOOG, JRN, MSFT, MNI, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of […]

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Digital’s Appeal Wards Off Economic Woes, Local Landscape Rocky

Research Question: Has the second-quarter slowdown in local advertising markets abated? Is digital advertising, particularly social and online video, growing despite the economy? By: Rachel Dangermond Companies: AOL, BLC, CBS, CCO, CMCSA, CMLS, DIS, FB, GCI, GM, GOOG, JRN, LAMR, MSFT, MNI, NWS, NYT, SBGI, T, TWX, YHOO Click here to download the report (.pdf) July 26 Update Digital […]

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Digital Growing But Not Taking Ad Dollars, Local Media Slows in Q2

Research Question: How much of ad budgets will digital actually take from traditional media in the near term? Has the optimistic outlook for local markets continued into the second quarter? By:  Rachel Dangermond Companies: AOL, BLC, CBS, CCO, CMCSA, CMLS, DIS, FB, GCI, GM, GOOG, JRN, MSFT, MNI, NWS, NYT, SBGI, T, TWX, YHOO Click here to download […]

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Jun 15 2012 Communications

Cable and Syndication Benefit in 2012–2013 Upfront Season (CBS, CMCSA, TWX)

Research Question: Will weakness in major categories, such as auto, movies and wireless, push networks to go for volume over price in the 2012–2013 upfront season? By:  Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, GM, NLSN, NWS, SCOR, SNI, TWX, VIA Click here to download the report (.pdf)   Summary of Findings Total upfront spending has been […]

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Mar 22 2012 Media & Print, Technology

Traditional Ad Market Benefits from Adjusting to a New Normal

Research Questions: What is the current state of the traditional advertising industry, and what trends are emerging for network TV and local media in 2012? By:  Rachel Dangermond Companies: AAPL, ARB, CBS, CMCSA, CMLS, DIS, DISCA, GCI, GOOG, NLSN, NWS, NYT, RENT, SBGI, SNI, TWC, TWX, VCI, VIA, WPO Click here to download the report (.pdf)   Summary of Findings […]

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Apr 21 2011 Media & Print

Opportunity Exists for Valassis to Raise Prices on Shared Mail (VCI)

Research Questions: Will Valassis raise prices on shared mail and freestanding inserts? If so, when, by how much, and how will advertising volumes be affected? By: Reverdy Johnson Companies: NWS, VCI Click here to download the report (.pdf)   Summary of Findings Sources have not heard any rumblings about Valassis Communications Inc. (VCI) raising prices on shared mail […]

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