NWS // Posts tagged as "NWS"
Flight to Digital Continues
Research Question: Has the advertising shift to digital media observed by Blueshift Research continued in the second quarter and the second half of this year? Companies: AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, LAMR, MSFT, NFLX, NLSN, NWS, P, RENT, SBGI, SNI, SSP, TWTR, TWX, VCI, VIA, YHOO By: Rachel Dangermond Click here to download the […]
Upfront Rates Up But Advertising Dollars Down
Research Question: Do upfront prices reflect the softer scatter advertising market? Companies: AOL, CBS, DIS, DISCA, FB, GOOG/GOOGL, NFLX, NWS, SNI, TWX, TWTR, VIA By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings The 2014–2015 upfront advertising market is finishing as slowly as it began. Broadcast dollars are expected to be down on […]
Advertisers Increase Their Focus on Digital
Research Question: Was the anemic advertising spending at the middle of the first quarter a harbinger of 2014 growth? Companies: AAPL, AMCX, AMZN, AOL, CBS, CCO, CMCSA, CRWN, DIS, DISCA, DISH, DTV, EPA:DEC, FB, GCI, GOOG, LAMR, MSFT, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TRBAA, TWTR, TWX, VIA, YHOO By: Rachel Dangermond Click here to download the […]
Demand for ETL’s Satellite Capacity to Be Stable in Near Term
Research Question: How will demand for Eutelsat’s video business be affected by better compression technologies and the rollout of Ultra HD? Companies: BSYBY, DIS, DISCA, EPA:ETL/EUTLF, EPA:SESG, I, NWS, ORAN, SKDTY, TWX, TYO:6758, VIA, VIVHY, WSE:CPS By: Seth Agulnick Click here to download the report (.pdf) Summary of Findings Video customers’ demand for Eutelsat Communications S.A.’s (EPA:ETL/EUTLF) satellite […]
BUD’s OOH Cuts Add to Lackluster National Ad Spending
Research Question: How are local advertising markets pacing in the first quarter of 2014? Companies: BLC, CBS, CCO, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, NLSN, NWS, P, SBGI, SNI, SSP, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings The out-of-home (OOH) market continues to experience weak local buys from national advertisers, […]
Spending Shifts to Digital Throughout All Media
Research Question: Where will the greatest shifts in media spending occur in 2014? Companies: AAPL, AOL, BLC, CBS, CCO, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, MSFT, NFLX, NLSN, NWS, P, SBGI, SNI, SSP, SYNC, TWTR, TWX, VCI, VIA, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings Social and online video continue […]
Pay-TV Providers Embracing OTT and Turning Focus to Internet
Research Question: Can MSOs avoid subscription losses amid rapid changes in TV viewing and Internet habits? Companies: AAPL, AMCX, AMZN, CBS, CMCSA, CVC, DIS, DISH, DTV, GOOG, LBTYA, LON:BSY/BSYBY, LON:BT.A/BT, LON:TALK, MSFT, NFLX, NLSN, NWS, OUTR, SATS, STRZA, T, TWC, TWTR, TWX, TYO:6758/SNE, VIA, VZ By: Seth Agulnick Click here to download the report (.pdf) Summary of Findings […]
Scatter Market Sputters in 4Q13; 2014 Shows Slight Growth
Research Question: Has spending in the scatter advertising market slowed? Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, LAMR, MSFT, NWS, P, SBGI, SNI, SSP, TWTR, TWX, VCI, VIA, YHOO By: Rachel Dangermond Click here to download the report (.pdf) Summary of Findings Network TV/cable scatter spending slowed to a halt in October and has remained […]
2013 Ad Spending Meets Expectations, 2014 to Post Slight Improvement
Research Question: Has traditional advertising agencies’ interest in Facebook and YouTube grown as of the end of the first quarter? By: Rachel Dangermond Companies: AMZN, AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MNI, MSFT, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the […]
Upfront Advertisers Bank on Scatter Market
Research Question: Will the 2013/14 Upfront mirror previous years with networks garnering high single digit rate (CPM) increases? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NWS, SNI, TWX, VIA Click here to download the report (.pdf) Summary of Findings In previous Blueshift Upfront notes (5/21, 6/3, 6/7), Upfront spending was coming in weaker than expected due […]
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