Close

Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

NWS  // Posts tagged as "NWS"

Zillow Group Idea Proposal

Zillow Group Idea Proposal

Research Question: Have negative realtor sentiment or competitive forces slowed down Zillow’s growth? Report Available: Feb. 5, 2016   Blueshift’s initial research shows ZG still growing in popularity both among its user base and realtors. Most realtors’ love-hate relationship with ZG has not changed, and competitive pressure from NWS’ Realtor.com has risen.   Observations ZG’s revenues […]

Read more...

Zillow Whisper

Zillow Whisper

Research Question: Will Zillow continue to attract realtor advertising dollars despite realtor resentment and an improving Realtor.com? Report Available: July 23, 2015   Blueshift’s initial research shows many realtors still despise Zillow, yet the company is signing a large number of MLS contracts to increase quality and quantity of listings, consumers still love Zillow, and some […]

Read more...

Jun 03 2015 Financial, Idea Proposals

CoStar Group’s Apartments.com Whisper

CoStar Group’s Apartments.com Whisper

Research Question: Are property owners satisfied with their ROI and quality/quantity of leads from CoStar’s Apartments.com? Report Available: June 19, 2015   Blueshift’s initial research shows Apartments.com’s popularity exploded in March due to website improvements and effective advertising. Bookings and website traffic soared as a result. But it remains to be seen whether the company is bringing in […]

Read more...

Apr 07 2015 Media & Print, Services

First Quarter a Rough Ride for Local Advertising Markets

Research Question: With the proliferation of content, which advertising sector will wear the crown in 2015? Companies: AMZN, AOL, CBS, CCO, CMCSA, CMLS, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS, P, RENT, SBGI, SNI, SSP, TWTR, TWX, VIA, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings This year […]

Read more...

Mar 02 2015 Media & Print, Services

TV Advertising Spending Continues to Be Lackluster

Research Question: Is TV advertising continuing to weaken as digital grows? Companies: AAPL, CBS, DIS, DISCA, GCI, IHRT, NWS, P, SBGI, SNI, SSP, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Overall dollars in the national TV network market continue to be down because less was spent in the […]

Read more...

Jan 15 2015 Media & Print, Services

TV Advertising Taking All the Punches Right Now

Research Question: Is weaker advertising spending a secular or cyclical trend? Companies: AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, EPA:DEC, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS, P, SBGI, SNI, SSP, TWTR, TWX, VIA/VIAB, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Advertiser spending on digital […]

Read more...

Dec 08 2014 Media & Print, Services

Ho-Hum Holidays for TV Advertising

Research Question: Has spending picked up in the fourth-quarter TV scatter market? Companies: CBS, CMCSA, DIS, DISCA, GCI, NWS, SBGI, SNI, SSP, TWX, VIA Click here to download the report (.pdf)   Summary of Findings The fourth quarter began with political spending buoying certain markets in which races were tight or issue advertising was heated. However, […]

Read more...

OTT Whisper

OTT Whisper

Research Question: Will 2015 be the year cord cutting reaches a critical mass? Companies Covered: AAPL, AMCX, AMZN, CBS, CMCSA, CVC, DIS, DISH, DTV, GOOG, LBTYA, LON:BSYBSYBY, LON:BT.A/BT, LON:TALK, MSFT, NFLX, NLSN, NWS, OUTR, SATS, STRZA, T, TWC, TWTR, TWX, TYO:6758/SNE, VIA, VZ Report Available: November 20, 2014   Blueshift’s initial research shows cord cutting growing as more streaming […]

Read more...

Oct 14 2014 Media & Print, Services

2015 Traditional Advertising Budgets Depart to Digital

Research Question: Will digital advertising continue to grow at the expense of television? Companies: AAPL, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, LAMR, MSFT, NLSN, NWS, P, SBGI, SCOR, SNI, SSP, TRBAA, TWTR, TWX, VIA/VIAB, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Digital media buyers […]

Read more...

Sep 17 2014 Media & Print, Services

Spot TV Given a Boost by Political Spending

Research Question: Has television advertising spending grown in the third quarter year to year? Companies: CBS, CMCSA, DIS, DISCA, GCI, NWS, SBGI, SNI, SSP, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Political spending, particularly in heated races, has been better than expected in the third quarter for the […]

Read more...