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NFLX  // Posts tagged as "NFLX"

Jun 03 2013 Media & Print, Services

Slow Start To Upfront Negotiations; Fox Rates Slightly Higher Y-Y

Research Question: Will the 2013/14 Upfront mirror the past years with networks garnering high single digit rate (CPM) increases? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NFLX, NWS, TWX, VIA Click here to download the report (.pdf)   Summary of Findings In an update to our April 9 advertising industry quarterly report and May 21 industry update, […]

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Local Markets Stumble into 2013, Scatter Active, Online Video in Strong 3rd Place

Research Question: What does FY13 hold for OOH and other media companies that depend on local advertising spending? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) […]

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Advertising Whisper

Advertising Whisper

Research Question: Will local advertisers remain ambivalent spenders throughout 2013? Companies Covered: AOL Inc. (AOL), CBS Corporation (CBS), Comcast (CMCSA), Walt Disney (DIS), Discovery Communications (DISCA), Facebook (FB), Gannet (GCI), Google (GOOG), McClatchy (MNI), Netflix (NFLX), Nielsen (NLSN), News Corp. (NWS), New York Times (NYT), Pandora (P), Sinclair Broadcast (SBGI), Scripps Network (SNI), E.W. Scripps (SSP), Time […]

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Jan 22 2013 Media & Print, Technology

Local Ad Spending Off to Slow Start, National Up But Not on Par with 2012

Research Question: Will local advertisers hold up their spending in 2013 and will share shifts to digital accelerate? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings […]

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MSOs Offer Solid OTT Service But Take Few Subscribers from Netflix

Research Question: Are Internet subscription services like Netflix and Hulu Plus losing out as MSOs introduce more OTT content? By: David Franklin Companies: AAPL, AMZN, CBS, CMCSA, CSTR, CVC, DIS, DISH, DTV, GOOG, NFLX, NWS, T, TWC, TWX,  TYO:6758/SNE, VIA, VZ Click here to download the report (.pdf)   Summary of Findings Fourteen of 20 sources do not […]

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No Spending Cliff for Advertising, Only Muted Growth in 2013

Research Question: Will the scatter and spot TV advertising markets see post-election spending in the fourth quarter? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX,  NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings The scatter […]

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OTT Whisper

OTT Whisper

Research Question: Are internet subscription services like Netflix and Hulu Plus losing out as MSOs succeed in offering OTT content to viewers? Companies: Apple (AAPL), Amazon (AMZN), CBS Corp (CBS), Comcast (CMCSA), Coinstar (CSTR), Cablevision Systems Corp (CVC), Netflix (NFLX), Time Warner Cable (TWC), Time Warner Inc (TWX), Viacom (VIA)   Blueshift’s initial research reveals increasing pressure from […]

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MSOs, Studios and Telecoms Emerge As OTT Winners at Netflix’s Expense

Research Question: Who will be the OTT market’s big winners and losers in the next three to six months? By: Reverdy Johnson Companies: AAPL, AMZN, ARRS, CBS, CHTR, CMCSA, CSTR, CVC, DIS, DISH, LGF, NFLX, NLSN, RENT, T, TWC, TWX, TYO:6758/SNE, VIA, VZ, YHOO Click here to download the report (.pdf)   Summary of Findings MSOs, telecoms and […]

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OTT Whisper

Research Question: Who are the big winners and losers in the OTT market in the next three to six months? Companies: Apple (AAPL), Netflix (NFLX), Amazon (AMZN), Comcast (CMCSA), Tine Warner Cable (TWC)   Blueshift’s initial research on the OTT market indicates increasing traction and possible future growth opportunities for over-the-top viewing, but rising costs […]

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Mar 15 2012 Media & Print, Technology

Cord Cutting Still Minor, MSOs Push Content Across Platforms to Combat OTT (CMCSA, NFLX)

Research Question: How are declining ratings in children’s TV viewership related to cord cutting and overall trends in OTT viewing? By: Reverdy Johnson Companies: AAPL, AMZN, CMCSA, CSTR, DIS, DISCA, DISH, DTV, GOOG, INTC, NFLX, NLSN, NWSA, RENT, SCOR, SNI, TWC, TWX, VIA, VZ Click here to download the report (.pdf)   Summary of Findings Cord-cutting levels remain […]

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