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MCD  // Posts tagged as "MCD"

Calorie Counts, MyPanera Card More Helpful Than Ad Campaign (PNRA)

Research Question: How will Panera’s increased advertising, revised menu and calorie-count boards affect its market share? By: Susan Jennings Kantari Companies: CMG, MCD, PNRA, YUM Click here to download the report (.pdf)   Summary of Findings Five of six Panera restaurant sources and five of seven Panera customers had not observed the advertising campaign or a related effect […]

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Menu Price Increases Inevitable, Imminent for Casual Dining

Research Question: What effect will rising food prices have on casual dining restaurants, and when will these restaurants pass the increases on to customers? By: Reverdy Johnson Companies: AFCE, CAKE, CMG, DIN, DRI, EAT, JACK, MCD, PFCB, PNRA, RRGB, RT, YUM Click here to download the report (.pdf)   Summary of Findings Higher menu prices in casual dining […]

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