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LNKD  // Posts tagged as "LNKD"

Oct 08 2013 Media & Print, Technology

2013 Ad Spending Meets Expectations, 2014 to Post Slight Improvement

Research Question: Has traditional advertising agencies’ interest in Facebook and YouTube grown as of the end of the first quarter? By: Rachel Dangermond Companies: AMZN, AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MNI, MSFT, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the […]

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Twitter Holds Promise But Lags GOOG, FB in Offering Clear Ad ROI

Research Question: Can Twitter compete with Google and Facebook in the digital advertising market? By: Reverdy Johnson Companies: FB, GOOG, LNKD, MSFT Click here to download the report (.pdf)   Summary of Findings Six of 11 sources believe Twitter Inc. will not be able to siphon significant ad dollars from Google Inc. (GOOG) and Facebook Inc. (FB) […]

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National Advertisers Drag on Local Markets, Drive Up Digital

Research Question: Has local advertising improved from its sluggish start to 2013? Has digital advertising maintained its growth momentum? By: Rachel Dangermond Companies: AOL, AAPL, BLC, CBS, FB, GCI, GOOG, LAMR, LNKD, MSFT, P, SBGI, SCOR, YELP, YHOO Click here to download the report (.pdf)   Summary of Findings Digital advertising spending is up year to year. Online […]

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Brand Advertisers Support Facebook As Social Media Expands

Research Question: Can Facebook’s mobile advertising growth continue, with inventory and ROI to match? By: Rachel Dangermond Companies: FB, GOOG, LNKD, YHOO Click here to download the report (.pdf)   Summary of Findings Facebook Inc. (FB) continues to enjoy its lead in the growing social media landscape, even as advertisers strategically allocate dollars to multiple industry players. Social […]

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Millennial Media Lacks a Multiscreen Solution to Fend Off Larger Competitors

Research Question: Will Millennial Media continue to grow its market share in mobile advertising, or fall victim to increasing competition from larger industry players? By: David Franklin Companies: AAPL, AMZN, AOL, FB, GOOG, LNKD, MM, MSFT, P, RLOC, YHOO Click here to download the report (.pdf)   Summary of Findings Eight app developers and industry specialists were negative […]

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Local Markets Stumble into 2013, Scatter Active, Online Video in Strong 3rd Place

Research Question: What does FY13 hold for OOH and other media companies that depend on local advertising spending? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) […]

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Jan 22 2013 Media & Print, Technology

Local Ad Spending Off to Slow Start, National Up But Not on Par with 2012

Research Question: Will local advertisers hold up their spending in 2013 and will share shifts to digital accelerate? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings […]

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LinkedIn Only One of Many Sites Used by Employers, Job Seekers

Research Question: Will advertisers spend their non-Google ad and marketing budgets on LinkedIn, and is LinkedIn still the preferred site in the hiring community? By: Susan Jennings Kantari Companies: DHX, FB, GCI, LNKD, MWW, YHOO Click here to download the report (.pdf)   Summary of Findings Sources were split regarding LinkedIn Corp.’s (LNKD) status as the hiring community’s […]

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No Spending Cliff for Advertising, Only Muted Growth in 2013

Research Question: Will the scatter and spot TV advertising markets see post-election spending in the fourth quarter? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX,  NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings The scatter […]

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LinkedIn Whisper

LinkedIn Whisper

Research Question: Will advertisers spend their non-Google ad and marketing budgets on LinkedIn? Companies Covered: LinkedIn (LNKD)   Blueshift’s initial research indicates LinkedIn effectively growing its network of active users and businesses but facing an increasingly competitive environment for advertisers and job seekers.   Observations LinkedIn received 110 million unique visitors during the month of September […]

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