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GOOG  // Posts tagged as "GOOG"

Facebook’s Ad Clout Still Growing As Its Mobile Reach Surges

Research Question: Can Facebook entice large national brands to increase advertising on its site? Companies: AAPL, AMZN, FB, GOOG/GOOGL, LNKD, MSFT, TWTR, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Facebook Inc.’s (FB) momentum with large national brands and other advertisers continues to build, especially in mobile display ads, where […]

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ADT Still Holding Off Cable/Telecom, Pulse Performing Well, Commercial Success Unclear

Research Question: Will cable and telecom companies’ home security offerings materially affect ADT’s customer growth or attrition rate in the next six months? Companies: ADT, CMCSA, DTV, GOOG, TWC, TYC, VZ By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Cable/telecom home security offerings will not materially affect ADT Corp.’s (ADT) customer growth or […]

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Jan 15 2015 Media & Print, Services

TV Advertising Taking All the Punches Right Now

Research Question: Is weaker advertising spending a secular or cyclical trend? Companies: AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, EPA:DEC, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS, P, SBGI, SNI, SSP, TWTR, TWX, VIA/VIAB, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Advertiser spending on digital […]

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Facebook Whisper

Facebook Whisper

Research Question: Can Facebook entice large national brands to increase advertising on its site? Companies Covered: Facebook (FB), Google (GOOG), Twitter (TWTR), Yahoo (YHOO), LinkedIn (LNKD) Report Available: Jan. 23, 2015   Blueshift’s initial research shows Facebook ads have tripled in price as it succeeds with newer products, but stands to lose a significant portion […]

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ADT Whisper

ADT Whisper

Research Question: Will cable/telecom home security offerings materially affect ADT’s customer growth and/or attrition rate in the next six months? Companies Covered: ADT Corporation (ADT), Tyco International (TYC), Google (GOOG), Comcast (CMCSA), Verizon Communications (VZ), Time Warner Cable (TWC), DirecTV (DTV) Report Available: January 16, 2015   Blueshift’s initial research shows ADT reaching most of its financial […]

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LinkedIn’s Ad Revenue Set to Spike Through Content Marketing

Research Question: Will content marketing provide a significant boost to LinkedIn’s revenue? Companies: FB, GOOG/GOOGL, LNKD, TWTR, YHOO By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings LinkedIn (LNKD) has the potential to significantly grow its revenue through content marketing/native advertising. It also should benefit from its stronghold on business-to-business (B2B) advertising […]

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December 2014 Trends Tracker

Trends Tracker Companies covered: AAPL, AMX, AMZN, ANGI, BABA, CMG, DD, ETR:BMW, FB, GOOG/GOOGL, GRPN, HKG:0992, ISRG, KRX:005930, LNKD, MA, MCD, MON, NFLX, S, SFM, SIRI, SYT, T, TGT, TMUS, TSLA, TTWO, TWTR, TWX, TYO:7201, TYO:7974, VZ, WFM, WMT, YELP Click here to download the report (.pdf)   Introduction Welcome to Blueshift Research’s and SurveyMonkey’s fifth […]

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Cisco Dominates Data Switching, SDN a Slow Go

Research Questions: What effect is software-driven network design likely to have on advanced hardware switch makers heading into 2015? Which companies are likely to best make the transition to SDN? Companies: AMZN, ANET, BRCD, CSCO, CTXS, EXTR, GOOG/GOOGL, HPQ, IBM, JNPR, MSFT, ORCL, VMW By: John Harrington Click here to download the report (.pdf)   Highlights […]

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Deep-Pocketed Giants Pose Biggest Threat to Pandora

Research Question: Can Pandora withstand increasing competition from Spotify, iTunes Radio and other streaming music providers? Companies: AAPL, AMZN, DDAIY, F, GOOG/GOOGL, IHRT, MSFT, P, S, SIRI, T, TMUS, TWTR, VZ By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Pandora Media Inc. (P) will face pressure in growing its user base […]

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Sirius Has Window for Growth As In-Car Connectivity Issues Persist

Research Question: Will SiriusXM be able to grow its paid subscriber base, given the increasing alternatives in the connected car? Companies: AAPL, GM, GOOG/GOOGL, P, SIRI, T, VZ By: Chris Jenks Click here to download the report (.pdf)   Summary of Findings Primary interviews conducted with 29 auto industry sources show that connectivity is increasingly important to […]

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