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GOOG  // Posts tagged as "GOOG"

Virtual Reality Idea Proposal

Virtual Reality Idea Proposal

Research Question: As virtual reality hits the mainstream, which hardware and software companies, content developers, and ad platforms will emerge as the winners? Report Available: March 17, 2016   Blueshift’s initial research shows tangible excitement and potential for the virtual reality market as products, led by FB’s Oculus Rift, are set to launch over the […]

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Dycom Industries Idea Proposal

Dycom Industries Idea Proposal

Research Question: How large will the telecom infrastructure build out be for Dycom Industries and how long will it last? Report Available: Feb. 17, 2016   Blueshift’s initial research shows several catalysts likely to cause continued growth for DY: T’s gigabit fiber expansion, the FCC’s Connect America Fund (CAF-II) funding for rural broadband deployment, and GOOG Fiber’s […]

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Taser Idea Proposal

Taser Idea Proposal

Research Question: Will Taser continue to grow its body camera business, while successfully signing law enforcement agencies onto Evidence.com’s more comprehensive service plans? Report Available: February 4, 2016   Blueshift’s initial research shows TASR continuing to grow its body camera business at a rapid pace, scoring more orders of late, including from very large metro areas. […]

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Facebook Idea Proposal

Facebook Idea Proposal

Research Question: Are advertisers beginning to slow down their spending on Facebook? Report Available: Dec. 17, 2015   Blueshift’s initial research shows the vast majority of sources and outlets still believe ad spending on social media sites, including FB, will increase considerably in 2016. However, Blueshift has now received three concerning anomaly data points regarding FB […]

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Mail.ru Making Steady Improvement Since May, MyTarget on Target

Research Question: Are the new ad products on Mail.ru’s MyTarget platform allowing the company to increase its share of advertisers’ budgets despite the decline of its legacy banner advertising? Companies: MLRYY, BABA, FB, GOOG, TWTR, YHOO, YNDX By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings All seven repeat sources at […]

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Oct 19 2015 Media & Print

Local Advertisers Are Making a Slow Turn to Digital Platforms

Research Question: How will local advertisers change their spending mix in 2016? Companies: CBS, CMCSA, FB, FOX, FUEL, GCI, GOOG, IHRT, LNKD, NLSN, P, SBGI, TWTR, YELP, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Digital platforms such as search, mobile display and online video are gaining momentum among […]

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Mail.Ru Idea Proposal

Mail.Ru Idea Proposal

Research Question: Are the new ad products on Mail.ru’s MyTarget platform allowing it to increase share of advertisers’ budgets? Report Available: Oct. 28, 2015   Blueshift’s initial research shows digital advertising in Russia continuing to grow while all other advertising channels have declined. MLRYY was growing its top-line but bleeding profit as Russian’s economy remained in the doldrums. The […]

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Twitter Idea Proposal

Twitter Idea Proposal

Research Question: Are advertisers seeing an ROI on Twitter to justify increased spending on the platform? Report Available: October 7, 2015   Blueshift’s initial research shows TWTR continuing to struggle. Earlier this year, TWTR lowered its revenue estimates and ousted its CEO. Now the company is reporting flattening user growth. The company has been proactive in developing new […]

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Encroaching Cloud Players Threaten CDW’s Longtime Business Model

Research Question: Is CDW’s current model threatened by SMB tech customers’ rapidly increasing willingness to use the cloud? Companies: ADBE, AMZN, CDW, CSCO, CTL, GOOG, HPQ, IBM, MSFT, NSIT, ORCL, PCCC, RAX, SHOR By: Chris Jenks Click here to download the report (.pdf)   Summary of Findings Interviews with 24 sources covering IT products and services […]

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eBay Whisper

eBay Whisper

Research Question: Are mid-to-large sized online sellers prioritizing eBay’s Marketplace over other options? Report Available: August 6, 2015   Blueshift’s initial research shows eBay Marketplace’s gross merchandise value slowed last year but stabilized in the first two quarters of 2015. eBay plans to implement new strategies to increase traffic after suffering a downgrade from Google in its search […]

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