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FB  // Posts tagged as "FB"

November 2015 Trends Tracker

Trends Tracker Companies Covered: AAPL, ADDYY, AMZN, CMG, COH, DISH, FB, FIT, GME, GOOG/GOOGL, IHRT, KATE, KORS, MCD, MSFT, NFLX, NKE, P, PNRA, QSR, SCTY, SKX, TWTR, TWX, TYO:6758, TYO:7936, UA, VZ, WEN, YUM Click here to download the report (.pdf)   Summary of Findings Skechers USA Inc.’s (SKX) growth remains impressive. Expected purchases of Skechers […]

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Facebook Idea Proposal

Facebook Idea Proposal

Research Question: Are advertisers beginning to slow down their spending on Facebook? Report Available: Dec. 17, 2015   Blueshift’s initial research shows the vast majority of sources and outlets still believe ad spending on social media sites, including FB, will increase considerably in 2016. However, Blueshift has now received three concerning anomaly data points regarding FB […]

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October 2015 Trends Tracker

Trends Tracker Companies: AAPL, ADDYY, AMZN, AWAY, BBBY, BBRY, CMG, COF, DISH, ETR:BMW, EXPE, FB, GM, GOOG/GOOGL, HTZ, KYAK, KRX:005935, MCD, MON, NFLX, NKE, PCLN, PNRA, QSR, RH, SKX, SIRI, TGT, TRIP, TWC, TWTR, TYO:7203, UA, W, WEN, YUM Click here to download the report (.pdf)   Summary of Findings McDonald’s Corp.’s (MCD) all-day breakfast is […]

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Zillow’s Stronghold on Market Continues

Research Question: Are real estate agents spending more or less of their ad budgets with Zillow/Trulia, and will they partner with these syndication sites if MLS feeds are cut off? Companies: FB, NWS/NWSA, TRLA, Z By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings As in previous Blueshift Research reports, including our most […]

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Mail.ru Making Steady Improvement Since May, MyTarget on Target

Research Question: Are the new ad products on Mail.ru’s MyTarget platform allowing the company to increase its share of advertisers’ budgets despite the decline of its legacy banner advertising? Companies: MLRYY, BABA, FB, GOOG, TWTR, YHOO, YNDX By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings All seven repeat sources at […]

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Oct 19 2015 Media & Print

Local Advertisers Are Making a Slow Turn to Digital Platforms

Research Question: How will local advertisers change their spending mix in 2016? Companies: CBS, CMCSA, FB, FOX, FUEL, GCI, GOOG, IHRT, LNKD, NLSN, P, SBGI, TWTR, YELP, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Digital platforms such as search, mobile display and online video are gaining momentum among […]

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Oct 16 2015 Media & Print

Strong Scatter Spending Masks Lackluster Advertising Market

Research Question: Are national advertisers spending in the local markets again? Companies: AAPL, ACXM, AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, LNKD, MSFT, NFLX, NLSN, NWS/NWSA, NYT, P, RENT, SBGI, SCOR, SNI, SSP, T, TWTR, TWX, VIA/VIAB, VZ, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   […]

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Twitter Is at a Crossroads As Advertisers Struggle to Find Its Value

Research Question: Are advertisers seeing an ROI on Twitter to justify increased spending on the platform? Companies: FB, GOOG/GOOGL, LNKD, MM, TWTR, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Twitter Inc.’s (TWTR) share of ad budgets could shrink in 2016 as the site’s targeting, reach and conversion rates […]

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Mail.Ru Idea Proposal

Mail.Ru Idea Proposal

Research Question: Are the new ad products on Mail.ru’s MyTarget platform allowing it to increase share of advertisers’ budgets? Report Available: Oct. 28, 2015   Blueshift’s initial research shows digital advertising in Russia continuing to grow while all other advertising channels have declined. MLRYY was growing its top-line but bleeding profit as Russian’s economy remained in the doldrums. The […]

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September 2015 Trends Tracker

Trends Tracker Companies: AAPL, ADDYY, AMBA, AMZN, ANGI, CAR, CMCSA, CMG, COST, CSCO, DISH, FB, GOOG/GOOGL, GPRO, KR, KRX:005930, LNKD, MCD, NFLX, NKE, PNRA, S, SFTBF, SKX, SSYS, T, TMUS, TSE:QSR, TWC, TWTR, TWX, UA, USM, VZ, WEN, WFM, WMT, YELP, YUM Click here to download the report (.pdf)   Summary of Findings McDonald’s Corp.’s (MCD) […]

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