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DISCA  // Posts tagged as "DISCA"

Jun 18 2013 Media & Print, Services

Upfront Advertisers Bank on Scatter Market

Research Question: Will the 2013/14 Upfront mirror previous years with networks garnering high single digit rate (CPM) increases? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NWS, SNI, TWX, VIA Click here to download the report (.pdf)   Summary of Findings In previous Blueshift Upfront notes (5/21, 6/3, 6/7), Upfront spending was coming in weaker than expected due […]

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Jun 07 2013 Media & Print, Services

After Fox and Viacom Deals, Market Slows

Research Question: Will lower total dollars for Upfront push CPM rates lower? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NWS, TWX, VIA Click here to download the report (.pdf)   Summary of Findings The Upfront market has stalled with the top agencies as the gulf between what buyers are willing to pay and what sellers want is […]

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Jun 03 2013 Media & Print, Services

Slow Start To Upfront Negotiations; Fox Rates Slightly Higher Y-Y

Research Question: Will the 2013/14 Upfront mirror the past years with networks garnering high single digit rate (CPM) increases? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NFLX, NWS, TWX, VIA Click here to download the report (.pdf)   Summary of Findings In an update to our April 9 advertising industry quarterly report and May 21 industry update, […]

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Second Quarter Advertising Spending Sprints In After Slow Start

Research Question: Did advertising spending pick up in 2Q13? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, MSFT, NWS, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings In an update to our April 9 advertising industry quarterly report, we found: Network TV/cable spending […]

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Local Markets Stumble into 2013, Scatter Active, Online Video in Strong 3rd Place

Research Question: What does FY13 hold for OOH and other media companies that depend on local advertising spending? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf) […]

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Advertising Whisper

Advertising Whisper

Research Question: Will local advertisers remain ambivalent spenders throughout 2013? Companies Covered: AOL Inc. (AOL), CBS Corporation (CBS), Comcast (CMCSA), Walt Disney (DIS), Discovery Communications (DISCA), Facebook (FB), Gannet (GCI), Google (GOOG), McClatchy (MNI), Netflix (NFLX), Nielsen (NLSN), News Corp. (NWS), New York Times (NYT), Pandora (P), Sinclair Broadcast (SBGI), Scripps Network (SNI), E.W. Scripps (SSP), Time […]

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Jan 22 2013 Media & Print, Technology

Local Ad Spending Off to Slow Start, National Up But Not on Par with 2012

Research Question: Will local advertisers hold up their spending in 2013 and will share shifts to digital accelerate? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LNKD, MSFT, MNI, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings […]

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No Spending Cliff for Advertising, Only Muted Growth in 2013

Research Question: Will the scatter and spot TV advertising markets see post-election spending in the fourth quarter? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, JRN, LAMR, LNKD, MSFT, MNI, NFLX,  NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of Findings The scatter […]

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Advertising Soars in Political Markets; Mobile Search Leads Spending Online

Research Question: What is the outlook for the 2H12 after growth hiccupped in local markets in the 1H12 while digital maintained consistent year-to-year growth? By: Rachel Dangermond Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, GCI, GOOG, JRN, MSFT, MNI, NWS, NYT, P, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the report (.pdf)   Summary of […]

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Jun 15 2012 Communications

Cable and Syndication Benefit in 2012–2013 Upfront Season (CBS, CMCSA, TWX)

Research Question: Will weakness in major categories, such as auto, movies and wireless, push networks to go for volume over price in the 2012–2013 upfront season? By:  Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, GM, NLSN, NWS, SCOR, SNI, TWX, VIA Click here to download the report (.pdf)   Summary of Findings Total upfront spending has been […]

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