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CRM  // Posts tagged as "CRM"

Marketing Automation Vendors Trying to Remain Relevant in an Evolving Market

Research Question: Can marketing automation vendors Marketo, HubSpot and Callidus successfully move upstream in this developing industry? Companies: ADBE, CALD, CRM, CSOD, CTCT, HUBS, IBM, MKTO, ORCL, SAP, TDC, TTGT, ULTI, WDAY By: Chris Jenks Click here to download the report (.pdf)   Summary of Findings The marketing automation (MA) market lacks a clear trend as it is […]

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Zendesk Whisper

Zendesk Whisper

Research Question: Can Zendesk successfully broaden its application beyond its traditional customer service use while moving upstream to more enterprise-level customers? Companies Covered: Zendesk (Zen), Salesforce.com (CRM), Oracle (ORCL), Microsoft (MSFT), SAP SE (SAP), Verint (VRNT) Report Available: April 30, 2015   Blueshift’s initial research shows Zendesk growing at a rapid rate and beginning to […]

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Marketing/Sales Automation Whisper

Marketing/Sales Automation Whisper

Research Question: Can marketing and sales automation vendors like Marketo, HubSpot, and Callidus successfully move upstream in their developing industries? Companies Covered: Marketo (MKTO), HubSpot (HUBS),  Callidus (CALD), Exact Target (TTGT), Oracle (ORCL), Salesforce (CRM)​, Adobe (ADBE) Report Available: April 16, 2015   Blueshift’s initial research shows a litany of marketing automation vendors establishing their identities in a dynamic and […]

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LinkedIn’s Sales Navigator an Effective Lead Generator (Consumer Survey)

Research Question: Will LinkedIn’s revamped Sales Navigator produce a strong ROI for sales professionals and significantly boost the company’s subscription revenue? Companies: CRM, DNB, HHS, LNKD, MHFI, MKTO By: Mason Rudy Click here to download the report (.pdf)   Summary of Findings The 28 survey respondents who use LinkedIn Corp.’s (LNKD) Sales Navigator said it is effective […]

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Shellshock Scramble Spotlights Loss of Trust at Every Networking Level

Research Questions: Which are some of the public technology companies being affected by the so-called Shellshock bug? What are the implications for customers as patches are rushed out to close vulnerabilities? Companies: AAPL, ALU, AMZN, CHKP, CRM, CSCO, EMC, FEYE, FFIV, GOOG/GOOGL, HPQ, IBM, INTL, PANW, RAX, RHT, STO:ERIC-B, WDAY By: John Harrington Click here to […]

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LNKD’s Sales Navigator Gains Recognition But Still Faces Big Hurdles

Research Question: Will LinkedIn’s revamped Sales Navigator produce a strong ROI for sales professionals and significantly boost the company’s subscription revenue? Companies: CRM, DNB, HHS, LNKD, MHFI, MKTO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Awareness of and positive sentiment about LinkedIn Corp.’s (LNKD) Sales Navigator increased modestly compared with […]

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RAX Faces Mounting Challenges In Hosting And Cloud Businesses

Research Question: Can Rackspace dominate the full-service cloud computing niche? Companies: AKAM, AMZN, CRM, CSCO, CTL, CTXS, EQIX, GOOG, HPQ, IBM, MSFT, ORCL, RAX, RHT, VMW, WDAY By: John Harrington Click here to download the report (.pdf)   Summary of Findings Demand for high-touch cloud computing service is on the rise because enterprises need help deploying to the cloud, […]

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BI on the Fly: Data Analysis Delivered to Any User, Anywhere; QLIK’s Next Impresses

Research Question: Will Qlik Technologies’ new BI software, QlikView.Next, alter the company’s growth profile as it transitions from a licensing to a pay-per-use revenue model? Companies: AMZN, CRM, DATA, IBM, MSFT, MSTR, N, ORCL, QLIK, SAP, SPLK, TIBX By: John Harrington Click here to download the report (.pdf)   Summary of Findings Qlik Technologies Inc. (QLIK) is […]

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Few Salespeople See Value in Paying for Premium LNKD Account

Research Question: Is a premium LinkedIn account a must-have for salespeople? Companies: CRM, FB, GOOG, LNKD, ORCL, TWTR, VOCS By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Sales professionals view LinkedIn Corp. (LNKD) as a useful tool but do not consider a premium subscription to be vital. Eight of 24 sales professionals […]

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U.S. Software Losing Market Share in Europe, China and Brazil; NSA Scandal an Excuse

Research Question: Have government privacy and security issues with the NSA created long-term problems for American technology companies doing business outside the United States? Companies: AAPL, AMZN, AOL, BBRY, CRM, CSCO, FB, GOOG, HKG:0992, IBM, INTC, JNPR, LON:BT.A, MSFT, ORCL, OTCMKTS:DTEGY, RAX, SAP SHE:002502, SYMC, TWTR, YHOO By: Susan Jennings Click here to download the report (.pdf)   Summary […]

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