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CBS  // Posts tagged as "CBS"

Mar 04 2014 Media & Print, Services

BUD’s OOH Cuts Add to Lackluster National Ad Spending

Research Question: How are local advertising markets pacing in the first quarter of 2014? Companies: BLC, CBS, CCO, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, NLSN, NWS, P, SBGI, SNI, SSP, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings The out-of-home (OOH) market continues to experience weak local buys from national advertisers, […]

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Jan 14 2014 Media & Print, Services

Spending Shifts to Digital Throughout All Media

Research Question: Where will the greatest shifts in media spending occur in 2014? Companies: AAPL, AOL, BLC, CBS, CCO, CMCSA, DIS, DISCA, GCI, GOOG, LAMR, MSFT, NFLX, NLSN, NWS, P, SBGI, SNI, SSP, SYNC, TWTR, TWX, VCI, VIA, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Social and online video continue […]

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Pay-TV Providers Embracing OTT and Turning Focus to Internet

Research Question: Can MSOs avoid subscription losses amid rapid changes in TV viewing and Internet habits? Companies: AAPL, AMCX, AMZN, CBS, CMCSA, CVC, DIS, DISH, DTV, GOOG, LBTYA, LON:BSY/BSYBY, LON:BT.A/BT, LON:TALK, MSFT, NFLX, NLSN, NWS, OUTR, SATS, STRZA, T, TWC, TWTR, TWX, TYO:6758/SNE, VIA, VZ By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings […]

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Dec 16 2013 Media & Print, Services

Scatter Market Sputters in 4Q13; 2014 Shows Slight Growth

Research Question: Has spending in the scatter advertising market slowed? Companies: AOL, BLC, CBS, CMCSA, DIS, DISCA, FB, GCI, GOOG, LAMR, MSFT, NWS, P, SBGI, SNI, SSP, TWTR, TWX, VCI, VIA, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Network TV/cable scatter spending slowed to a halt in October and has remained […]

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OTT Whisper

OTT Whisper

Research Question: Can MSOs stave off the growing population of cord-cutters amid rapid increases in high-speed Internet adoption? Companies Covered: Apple (AAPL), Amazon (AMZN), AT&T (T), CBS Corp (CBS), Comcast (CMCSA), Coinstar (CSTR), Cablevision Systems Corp (CVC), Netflix (NFLX), Time Warner Cable (TWC), Time Warner Inc (TWX), Verizon (VZ), Viacom (VIA) Report Available: December 18, 2013   Blueshift’s initial research […]

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Pandora Positioned to Slowly Capture Local Ad Dollars

Research Question: Is Pandora about to see a spike in local advertising revenue, or will it be a slow climb? Companies: AAPL, CBS, CCMO, CMLS, ETM, GOOG, P, SIRI, TWX, TYO:6758/SNE By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Pandora Media Inc. (P) is in great position to steal local ad dollars […]

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Oct 08 2013 Media & Print, Technology

2013 Ad Spending Meets Expectations, 2014 to Post Slight Improvement

Research Question: Has traditional advertising agencies’ interest in Facebook and YouTube grown as of the end of the first quarter? By: Rachel Dangermond Companies: AMZN, AOL, BLC, CBS, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG, JRN, LAMR, LNKD, MNI, MSFT, NFLX, NLSN, NWS, NYT, P, RENT, SBGI, SNI, SSP, TWX, VCI, VIA, YHOO Click here to download the […]

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Aug 29 2013 Media & Print, Services

Meredith Relatively Strong in Print, on Par with Industry in TV

Research Question: Will Meredith cut back on its print runs? How heavily will reverse compensation fees eat into TV retransmission revenues for Meredith and others? By: Reverdy Johnson Companies: CBS, CMCSA, DIS, DISH, DTV, GCI, MDP, SBGI, TWC, TWX Click here to download the report (.pdf)   Summary of Findings Ten of 10 print sources said Meredith […]

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National Advertisers Drag on Local Markets, Drive Up Digital

Research Question: Has local advertising improved from its sluggish start to 2013? Has digital advertising maintained its growth momentum? By: Rachel Dangermond Companies: AOL, AAPL, BLC, CBS, FB, GCI, GOOG, LAMR, LNKD, MSFT, P, SBGI, SCOR, YELP, YHOO Click here to download the report (.pdf)   Summary of Findings Digital advertising spending is up year to year. Online […]

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Jun 18 2013 Media & Print, Services

Upfront Advertisers Bank on Scatter Market

Research Question: Will the 2013/14 Upfront mirror previous years with networks garnering high single digit rate (CPM) increases? By: Rachel Dangermond Companies: CBS, CMCSA, DIS, DISCA, NWS, SNI, TWX, VIA Click here to download the report (.pdf)   Summary of Findings In previous Blueshift Upfront notes (5/21, 6/3, 6/7), Upfront spending was coming in weaker than expected due […]

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