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CBS  // Posts tagged as "CBS"

Jan 06 2016 Consumer Goods, Services

The Value of Nielsen’s Ratings Is Under Siege from Consumer Data

Research Question: Will emerging technology and new competition loosen Nielsen’s grip on the audience measurement industry? Companies: ACXM, ADBE, AMCX, AMZN, AOL, ARRS, CBS, CHTR, CMCSA, CVC, DIS, DISH, EXPGY, FB, FOX, GOOGL, KRX:005930/005935, MEG, NFLX, NLSN, NXST, RENT, ROVI, SCOR, T, TCLRY, TIVO, TWC, TWTR, TWX, VZ, WPPGY By: Seth Agulnick Click here to download […]

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Oct 19 2015 Media & Print

Local Advertisers Are Making a Slow Turn to Digital Platforms

Research Question: How will local advertisers change their spending mix in 2016? Companies: CBS, CMCSA, FB, FOX, FUEL, GCI, GOOG, IHRT, LNKD, NLSN, P, SBGI, TWTR, YELP, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Digital platforms such as search, mobile display and online video are gaining momentum among […]

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Oct 16 2015 Media & Print

Strong Scatter Spending Masks Lackluster Advertising Market

Research Question: Are national advertisers spending in the local markets again? Companies: AAPL, ACXM, AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, LNKD, MSFT, NFLX, NLSN, NWS/NWSA, NYT, P, RENT, SBGI, SCOR, SNI, SSP, T, TWTR, TWX, VIA/VIAB, VZ, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   […]

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July 2015 Trends Tracker

Trends Tracker Companies Covered: AAPL, ADDYY, AMZN, BABA, BBBY, CAR, CBS, CMCSA, CMG, DIS, DISH, EXPE, FB, FIT, GM, GOOG/GOOGL, HTZ, IHRT, KR, KRX:005930, MCD, MON, NFLX, NKE, OWW, P, PCLN, PNRA, PYPL, SBUX, SCTY, SFXE, SIRI, SKX, SUNE, SYT, RH, TGT, TRIP, TSLA, TWTR, TWX, TYO:6758, TYO:7201, TYO:7203, TYO:7936, UA, VSLR, WEN, WFM, WMT, WWW, […]

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Jul 27 2015 Media & Print

Local Advertising Shows Signs of Life

Research Question: Are national advertisers spending in the local markets again? Companies: AMCX, AMZN, CBS, CCO, CHTR, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS/NWSA, NYT, P, RENT, SBGI, SCOR, SNI, SSP, T, TRCO, TWTR, TWX, VIA/VIAB, VZ, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   Summary […]

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Jun 26 2015 Media & Print, Services

Advertising Update: Protracted Upfront Negotiations Result in CPM Rates That Are Flat to Up 4%

Research Question: Are CPM rates up in the upfront advertising market year to year? Companies: AMCX, CBS, CMCSA, DIS, DISCA, NWS/NWSA, SNI, TWX, VIA/VIAB By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Spending in the 2015–2016 upfront market is flat to down 5% for broadcast and cable networks. CPM rates […]

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Jun 12 2015 Media & Print, Services

Advertising Update: Cable and Broadcast Vie for Fewer Dollars

Research Question: Are advertisers continuing to shift spending away from TV? Companies: AMCX, CBS, CMCSA, DIS, DISCA, FOX, SNI, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Spending in the 2015-2016 upfront market is weaker than last year with budgets for broadcast and cable flat to down mid-single digits. […]

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Jun 05 2015 Consumer Goods, Services

Rentrak Gaining But Local Stations Sticking With Nielsen, Too

Research Question: Is Nielsen’s local TV business suffering? Companies: CBS, CHTR, CMCSA, DIS, DISH, DTV, FOX, MEG, NLSN, RENT, SBGI, SCOR, SSP, T, TRCO, TWC, VIA By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Nielsen NV (NLSN) faces pricing and service pressure in the local TV market from competitor Rentrak […]

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May 2015 Trends Tracker

Trends Tracker Companies Covered: AAPL, ATVI, BABA, CBS, CMCSA, COH, CTL, DISH, EA, FB, GOOG/GOOGL, IBM, IHRT, INTC, KATE, KORS, KRX:005930/005935, LNKD, LVMUY, MSFT, NFLX, P, PHG, SCTY, T, TSLA, TTWO, TWTR, TWC, TWX, TYO:2432, TYO:6752, TYO:6758, TYO:7974, TYO:9766, VZ Click here to download the report (.pdf)   Summary of Findings Residential solar panel adoption among […]

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Apr 07 2015 Media & Print, Services

First Quarter a Rough Ride for Local Advertising Markets

Research Question: With the proliferation of content, which advertising sector will wear the crown in 2015? Companies: AMZN, AOL, CBS, CCO, CMCSA, CMLS, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS, P, RENT, SBGI, SNI, SSP, TWTR, TWX, VIA, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings This year […]

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