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J.C. Penney Whisper

J.C. Penney Whisper

Research Question: Will Ron Johnson’s ouster at J.C. Penney result in a turnaround for the company, or are Johnson’s missteps too much to overcome?

Companies Covered: J.C. Penney (JCP)

Report Available: Late May/early June 2013


Blueshift’s initial research reveals J.C. Penney has many questions on its hands regarding the direction of the company now that Ron Johnson has been replaced.



  1. J.C. Penney ousted CEO Ron Johnson, reinstating the previous CEO, Myron Ullman, who will immediately be faced with issues that range from liquidity to questions about merchandise, store layout and strategic direction, not to mention configuring a new management team.
  2. Under the new leadership, it is unclear what strategic option the company will decide to utilize moving forward. Industry insiders are speculating that J.C. Penney could opt to continue Johnson’s quest to become a leader in style with higher quality products, or return to a model closer to the J.C. Penney of old which emphasized affordability and bargain hunting.
  3. J.C. Penney was set to further unveil its shop-in-shop concept throughout 2013, with a significant roll out of its Joe Fresh stores on March 15. Blueshift’s Dec. 2012 J.C. Penney report revealed potential for the shop-in-shop concept, though sources said J.C. Penney was not currently executing its new concept well enough to rescue the company as shop-in-shops had not yet driven sales increases.


To gain insight into J.C. Penney’s business strategies moving forward, Blueshift will gather data and issue a market research report from independent sources in the following areas: J.C Penney store locations, customers, suppliers, and industry specialists.


To see other ideas Blueshift Research is currently working on, please click here.