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Cruise Line Whisper

Cruise Line Whisper
 

Research Question: Will recent negative cruise industry publicity cause a lowering of bookings and prices for the remainder of 2013?

Companies Covered: Royal Caribbean (RCL) & Carnival Corporation (CCL)

Report Available: May 15, 2013

 

Blueshift’s initial research reveals conflicting expectations about cruise bookings and pricing for the rest of 2013.

 

Observations

  1. After the February Carnival disaster and ensuing negative publicity, there was speculation that pricing and bookings for the rest of 2013 would suffer. However according to a recent article, both the Cruise Lines Association International and local travel agents from across the U.S. said pricing and bookings have not been impacted, with the bad p.r. causing concern but not cancellations. Also helping Carnival sales is the lack of customer awareness about the copious amounts of Carnival owned and operated lines, including Princess Cruises, Holland America Line and Cunard.
  2. Despite industry sources and travel agents reporting no significant price decreases or cancellations, there is still the belief that cruise bargains and lowered price offerings will be available in the near future to entice customers to continue booking and keep boats full.
  3. Blueshift Research’s Jan. 2013 cruise report revealed that most travel agents, all four suppliers and an industry specialist expect bookings for the 2013 wave season to be up year to year. Specifically, four of seven travel agent sources said bookings should increase 15% to 30% compared with the 2012 wave season.

 

To gain insight into booking and pricing trends in the cruise industry, Blueshift will gather data and issue a market research report from sources in the following areas: Travel agents, cruise travelers, suppliers, and industry specialists.

 

To see other ideas Blueshift Research is currently working on, please click here.