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Retail  // Browsing posts in Retail

J.C. Penney Idea Proposal

J.C. Penney Idea Proposal

Are J.C. Penney’s new initiatives enough to lead it to sustainable success with its turnaround effort in 2016 and beyond? Report Available: May 6, 2016   Blueshift’s initial research shows J.C. Penney on the comeback trail with a new leader, initiatives to reinvigorate sales, bring more customers back the store, and increase sales per square […]

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Jan 29 2016 Retail, Services

FRPT Rides Natural Wave, But Execution Challenges Remain

Research Question: Will Freshpet’s refrigerator count growth rebound in 2016 after a disappointing 2015? Companies: BUFF, CENT, FRPT, NSRGY, SJM By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings Freshpet (FRPT) benefits from its place as the clear leader in refrigerated pet food and will gain space on retail floors, but […]

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Boot Barn’s Oil and Gas Related Troubles Worsen From October

Research Question: Will Boot Barn continue to see declining business in stores within or near oil and gas basins? Companies: BOOT, BRK-A/BRK-B, CAB, RCKY, TSCO, ­­WWW By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Business at Boot Barn Holdings Inc.’s (BOOT) stores in oil and gas regions continues to decline, […]

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UA Scores a Big Win Among Young Athletes Through Quality and Marketing

Research Question: Will Under Armour be the preferred athletic brand for high school and college athletes in 2016? Companies: ADDYY, BRK.A/B, COLM, DKS, ELY, ETR/FRA:PUM, GPS, HBI, KRX:081660, LB, LULU, NKE, RL, SKX, STO:NEWA-B By: Chris Jenks Click here to download the report (.pdf)   Summary of Findings Under Armour (UA) continues to gain among younger […]

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Boot Barn Idea Proposal

Boot Barn Idea Proposal

Research Question: Will Boot Barn continue to see declining business in stores within or near oil and gas basins? Report Available: January 28, 2016   Blueshift’s research shows BOOT’s stores in oil and gas geographies suffering, and the full impact of the oil recession may have not yet been felt at BOOT’s Texas stores. BOOT’s merger […]

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Popularity Decline, Not Just Weather, Spells Doom for Deckers’ UGG

Research Question: Did back-to-school and fall/early winter sales of Deckers’ UGG shearling and non-shearling boots meet retailers’ and distributors’ expectations? Companies: COLM, DECK, HKG:0494, NKE, SKX, VFC, WWW By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings The popularity and sales of Deckers Outdoors Corp.’s (DECK) UGG are declining at an […]

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Under Armour Idea Proposal

Under Armour Idea Proposal

Research Question: Will Under Armour overtake Nike as the preferred athletic apparel brand for high school and college athletes in 2016? Report Available: January 27, 2016   Blueshift’s initial research shows UA making progress with its footwear line, encroaching on NKE’s turf in multiple ways, and lining itself up to make a strong bid for the […]

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Freshpet Idea Proposal

Freshpet Idea Proposal

Research Question: Will Freshpet’s fridge count growth rebound in 2016 after a disappointing 2015? Report Available: January 29, 2016   Blueshift’s initial research shows FRPT falling short of its fridge count growth expectations, while also dealing with complaints about the smell, cost, and quality of its product. However, its 2015 struggles may only be temporary as […]

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RH Modern Line Ahead of the Trend Curve and Expectations

Research Question: Will Restoration Hardware’s traditional collections and new RH Modern line enable the company to achieve lofty Wall Street sales expectations? Companies: ETH, RH, WSM By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings Restoration Hardware Holdings Inc.’s (RH) RH Modern line is a hit with designers and their clients. […]

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Deckers Idea Proposal

Deckers Idea Proposal

Research Question: Did back-to-school and fall sales of Deckers’ UGG shearling and non-shearling boots outperform last year for retailers and distributors? Report Available: Dec. 16, 2015   Blueshift’s initial research shows Deckers has a tall order to fill in achieving its predicted 11% sales growth in its Q3. Brick and mortar apparel retailers have been suffering […]

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