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Media & Print  // Browsing posts in Media & Print

Dec 08 2014 Media & Print, Services

Ho-Hum Holidays for TV Advertising

Research Question: Has spending picked up in the fourth-quarter TV scatter market? Companies: CBS, CMCSA, DIS, DISCA, GCI, NWS, SBGI, SNI, SSP, TWX, VIA Click here to download the report (.pdf)   Summary of Findings The fourth quarter began with political spending buoying certain markets in which races were tight or issue advertising was heated. However, […]

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Nov 20 2014 Media & Print, Services

Cord Cutting Will Continue its Plodding Pace in 2015

Research Question: Will 2015 be the year cord cutting reaches critical mass? Companies: AAPL, AMCX, AMZN, CBS, CMCSA, CVC, DIS, DISH, DTV, GOOG, BSYBY, BT, MSFT, NFLX, OUTR, T, TWC, TWTR, TWX, TYO:6758, VIA, VZ By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings There will be no surge of pay-TV customers canceling […]

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Sirius Whisper

Sirius Whisper

Research Question: Will connected cars offering streaming services begin eroding Sirius’ share over the next 12 months? Companies Covered: SiriusXM (SIRI), Pandora (P), Apple (AAPL), Spotify (SPTF), Verizon (VZ), AT&T (T) Report Available: Nov. 25, 2014   Blueshift’s initial research shows connected cars offering streaming services like Apple CarPlay and Pandora are becoming more popular, yet […]

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OTT Whisper

OTT Whisper

Research Question: Will 2015 be the year cord cutting reaches a critical mass? Companies Covered: AAPL, AMCX, AMZN, CBS, CMCSA, CVC, DIS, DISH, DTV, GOOG, LBTYA, LON:BSYBSYBY, LON:BT.A/BT, LON:TALK, MSFT, NFLX, NLSN, NWS, OUTR, SATS, STRZA, T, TWC, TWTR, TWX, TYO:6758/SNE, VIA, VZ Report Available: November 20, 2014   Blueshift’s initial research shows cord cutting growing as more streaming […]

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Oct 14 2014 Media & Print, Services

2015 Traditional Advertising Budgets Depart to Digital

Research Question: Will digital advertising continue to grow at the expense of television? Companies: AAPL, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, LAMR, MSFT, NLSN, NWS, P, SBGI, SCOR, SNI, SSP, TRBAA, TWTR, TWX, VIA/VIAB, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Digital media buyers […]

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Sep 17 2014 Media & Print, Services

Spot TV Given a Boost by Political Spending

Research Question: Has television advertising spending grown in the third quarter year to year? Companies: CBS, CMCSA, DIS, DISCA, GCI, NWS, SBGI, SNI, SSP, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Political spending, particularly in heated races, has been better than expected in the third quarter for the […]

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Flight to Digital Continues

Research Question: Has the advertising shift to digital media observed by Blueshift Research continued in the second quarter and the second half of this year? Companies: AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, LAMR, MSFT, NFLX, NLSN, NWS, P, RENT, SBGI, SNI, SSP, TWTR, TWX, VCI, VIA, YHOO By: Rachel Dangermond Click here to download the […]

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New Software Era Could Crimp Auto Infotainment Hardware Makers

Research Question: Will the fast-evolving auto infotainment industry and the plethora of competitors entering the space increase dollar content per car for embedded system providers like Harman? Companies: AAPL, BBRY, BOM:500530, DLPH, ETR:CON, GOOG/GOOGL, GRMN, HAR, INTC, JCI, MENT, MSFT, TYO:6503, TYO:6752, TYO:6773, TYO:6816, TYO:6902 By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings […]

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Upfront Rates Up But Advertising Dollars Down

Research Question: Do upfront prices reflect the softer scatter advertising market? Companies: AOL, CBS, DIS, DISCA, FB, GOOG/GOOGL, NFLX, NWS, SNI, TWX, TWTR, VIA By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings The 2014–2015 upfront advertising market is finishing as slowly as it began. Broadcast dollars are expected to be down on […]

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Apr 15 2014 Media & Print, Services

Advertisers Increase Their Focus on Digital

Research Question: Was the anemic advertising spending at the middle of the first quarter a harbinger of 2014 growth? Companies: AAPL, AMCX, AMZN, AOL, CBS, CCO, CMCSA, CRWN, DIS, DISCA, DISH, DTV, EPA:DEC, FB, GCI, GOOG,  LAMR, MSFT, NFLX, NLSN, NWS, NYT, P, SBGI, SNI, SSP, TRBAA, TWTR, TWX, VIA, YHOO By: Rachel Dangermond Click here to download the […]

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