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Media & Print  // Browsing posts in Media & Print

Oct 19 2015 Media & Print

Local Advertisers Are Making a Slow Turn to Digital Platforms

Research Question: How will local advertisers change their spending mix in 2016? Companies: CBS, CMCSA, FB, FOX, FUEL, GCI, GOOG, IHRT, LNKD, NLSN, P, SBGI, TWTR, YELP, YHOO By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Digital platforms such as search, mobile display and online video are gaining momentum among […]

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Oct 16 2015 Media & Print

Strong Scatter Spending Masks Lackluster Advertising Market

Research Question: Are national advertisers spending in the local markets again? Companies: AAPL, ACXM, AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, LNKD, MSFT, NFLX, NLSN, NWS/NWSA, NYT, P, RENT, SBGI, SCOR, SNI, SSP, T, TWTR, TWX, VIA/VIAB, VZ, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   […]

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Jul 27 2015 Media & Print

Local Advertising Shows Signs of Life

Research Question: Are national advertisers spending in the local markets again? Companies: AMCX, AMZN, CBS, CCO, CHTR, CMCSA, DIS, DISCA, DISH, DTV, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS/NWSA, NYT, P, RENT, SBGI, SCOR, SNI, SSP, T, TRCO, TWTR, TWX, VIA/VIAB, VZ, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   Summary […]

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Jun 26 2015 Media & Print, Services

Advertising Update: Protracted Upfront Negotiations Result in CPM Rates That Are Flat to Up 4%

Research Question: Are CPM rates up in the upfront advertising market year to year? Companies: AMCX, CBS, CMCSA, DIS, DISCA, NWS/NWSA, SNI, TWX, VIA/VIAB By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Spending in the 2015–2016 upfront market is flat to down 5% for broadcast and cable networks. CPM rates […]

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Jun 12 2015 Media & Print, Services

Advertising Update: Cable and Broadcast Vie for Fewer Dollars

Research Question: Are advertisers continuing to shift spending away from TV? Companies: AMCX, CBS, CMCSA, DIS, DISCA, FOX, SNI, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Spending in the 2015-2016 upfront market is weaker than last year with budgets for broadcast and cable flat to down mid-single digits. […]

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Apr 07 2015 Media & Print, Services

First Quarter a Rough Ride for Local Advertising Markets

Research Question: With the proliferation of content, which advertising sector will wear the crown in 2015? Companies: AMZN, AOL, CBS, CCO, CMCSA, CMLS, DIS, DISCA, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS, P, RENT, SBGI, SNI, SSP, TWTR, TWX, VIA, YHOO By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings This year […]

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ADT Whisper

ADT Whisper

Research Question: Can ADT hang on to its share of the home security market as competition from cable/telecom companies and DIY products persist? Companies Covered: ADT Corporation (ADT), Tyco International (TYC), Google (GOOG), Comcast (CMCSA), Verizon Communications (VZ), Time Warner Cable (TWC), DirecTV (DTV) Report Available: April 22, 2015   Blueshift’s initial research shows ADT increasing revenue, building […]

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OTT/Cord Cutting Whisper

OTT/Cord Cutting Whisper

Research Question: Will Sling TV significantly boost the rate of cord cutting in 2015? Companies Covered: Charter Communications (CHTR), Comcast (CMCSA), Netflix (NFLX), Apple (AAPL), Amazon.com (AMZN), Disney (DIS), Dish Network Corp. (DISH), DirectTV (DTV), CBS Corporation (CBS), Verizon (VZ), Time Warner (TWX), Time Warner Cable (TWC), Twenty-First Century Fox (FOX) Report Available: March 23, […]

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Mar 02 2015 Media & Print, Services

TV Advertising Spending Continues to Be Lackluster

Research Question: Is TV advertising continuing to weaken as digital grows? Companies: AAPL, CBS, DIS, DISCA, GCI, IHRT, NWS, P, SBGI, SNI, SSP, TWX, VIA By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Overall dollars in the national TV network market continue to be down because less was spent in the […]

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Jan 15 2015 Media & Print, Services

TV Advertising Taking All the Punches Right Now

Research Question: Is weaker advertising spending a secular or cyclical trend? Companies: AMCX, AMZN, AOL, CBS, CCO, CMCSA, DIS, DISCA, EPA:DEC, FB, GCI, GOOG/GOOGL, IHRT, LAMR, MSFT, NFLX, NLSN, NWS, P, SBGI, SNI, SSP, TWTR, TWX, VIA/VIAB, YHOO, YUME By: Rachel Dangermond Click here to download the report (.pdf)   Summary of Findings Advertiser spending on digital […]

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