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Media & Print  // Browsing posts in Media & Print

comScore Idea Proposal (SCOR)

comScore Idea Proposal (SCOR)

Will comScore’s digital ad measurement business boost the company’s fortunes in 2017? Report Available:May 11, 2017   Blueshift’s initial research found SCOR scrambling to deal with internal accounting issues that have temporarily halted trading of the company’s shares. At the same time, SCOR is facing off against NLSN and others as demand grows for measuring […]

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QVC Buoyed by Loyal Customers But Faces Worrisome Trends (QVCA)

Research Question: Will Liberty Interactive’s QVC return to revenue growth in the fourth quarter and beyond? Companies: AMZN, EBAY, ETSY, HSNI, KSS, M, QVCA, TGT, WMT By: Seth Agulnick Click here to download report (.pdf)   Summary of Findings Liberty Interactive Corp.’s QVC Group (QVCA) has a loyal customer base and a track record of […]

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Twitter’s Live Video Strategy Has Promise But Faces Big Hurdles (TWTR)

Research Question: Will live video save Twitter? Companies: AAPL, AMZN, FB, GOOG/GOOG, TWTR, VZ, YHOO By: Seth Agulnick Click here to download report (.pdf)   Summary of Findings Twitter Inc.’s (TWTR) foray into streaming live sports has some short-term potential to attract new users and advertising revenue, but the company faces many hurdles in fundamentally reversing […]

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Ad Tech Vendors, Publishers Most At Risk As Ad Blocking Builds

Research Question: Who will be the winners and losers as ad-blocking software moves to mobile? Companies: AAPL, CRTO, FB, GOOG/GOOGL, MSFT, NWS/NWSA, NYT, RUBI, S, T, TMUS, TRIP, TUBE, TWTR, VZ, YELP, YHOO By: Seth Agulnick Click here to download report .pdf   Summary of Findings The rise of mobile ad-blocking technology is causing significant pain […]

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Twitter Idea Proposal

Twitter Idea Proposal

Will video save Twitter? Report Available: September 14, 2016   Blueshift’s initial research shows TWTR making a big bet that live-streaming video will jumpstart its stagnating user growth and boost revenue through premium video advertising. The company has inked deals with the NFL and other major sports leagues to stream live events and is reportedly […]

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Aug 12 2016 Media & Print

Mail.ru Gaining Some Share As Ad Spending Continues to Shift Online

Research Question: Are the new ad products on Mail.ru’s myTarget platform allowing the company to increase its share of advertisers’ budgets in Russia? Companies: FB, GOOG/GOOGL, MLRUY/MLRYY, YNDX By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Online ad spending continues to grow in Russia as advertisers and brands shift their focus […]

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Ad-Blocking Software Idea Proposal

Ad-Blocking Software Idea Proposal

Who will be the winners and losers as ad-blocking software moves to mobile? Report Available: August 24, 2016   Blueshift’s initial research shows skyrocketing use of ad-blocking technology on mobile devices worldwide, though use in the U.S. and Europe is not yet widespread. Some wireless service providers are exploring ways to turn on ad-blocking at the […]

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Mail.ru Idea Proposal

Mail.ru Idea Proposal

Are the new ad products on Mail.ru’s myTarget platform allowing the company to increase its share of advertisers’ budgets? Report Available: August 12, 2016   Blueshift’s initial research found the online ad market in Russia growing significantly, outpacing growth in the TV market. Video and mobile advertising represent the next major growth areas. Mail.ru’s myTarget […]

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Pandora Media Idea Proposal

Pandora Media Idea Proposal

Are record labels, talent management agencies, and musicians embracing Pandora’s reinvigorated platform? Report Available: June 23, 2016   Blueshift’s initial research found P undergoing new developments in its business with the acquisition of a ticket-selling company, an on-demand music platform, and the building of an artist marketing platform – all intended to appeal to record […]

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Virtual Reality Idea Proposal

Virtual Reality Idea Proposal

Research Question: As virtual reality hits the mainstream, which hardware and software companies, content developers, and ad platforms will emerge as the winners? Report Available: March 17, 2016   Blueshift’s initial research shows tangible excitement and potential for the virtual reality market as products, led by FB’s Oculus Rift, are set to launch over the […]

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