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Real Estate  // Browsing posts in Real Estate

Zillow Whisper

Zillow Whisper

Research Question: Will Zillow continue to attract realtor advertising dollars despite realtor resentment and an improving Realtor.com? Report Available: July 23, 2015   Blueshift’s initial research shows many realtors still despise Zillow, yet the company is signing a large number of MLS contracts to increase quality and quantity of listings, consumers still love Zillow, and some […]

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Consumer Demand for Zillow Makes the Site a Necessary Evil for Agents

Research Question: Do Zillow and Trulia hold pricing power over agents? How much of their budgets are agents willing to allocate to these sites? Companies: MOVE, TRLA, Z By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings The only sources with positive feedback on Zillow Inc.’s (Z) ROI were those with Premier and […]

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Zillow & Trulia Whisper

Zillow & Trulia Whisper

Research Question: Are real estate agents spending more or less of their ad budgets with Zillow/Trulia and will they partner with these syndication sites if MLS feeds are cut off? Companies Covered: Zillow (Z), Trulia (TRLA), Realtor.com (MOVE) Report Available: July 25, 2014   Blueshift’s initial research shows continued growth in real estate syndication sites like Zillow and Trulia […]

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NAR Attendees Approve of MLSs’ Efforts to Limit Data to Third-Party Sites Z, TRLA

Research Question: Were NAR Conference attendees discussing MLSs’ attempts to control data at the expense of third-party sites like Zillow and Trulia? Companies: MOVE, TRLA, Z By: Susan Jennings Kantari Click here to download the report (.pdf)   Summary of Findings Real estate professionals attending the recent NAR Conference informally but frequently discussed multiple listing services’ (MLSs) recent […]

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Zillow Faces More Competition As MLSs Tighten Control of Their Data

Research Question: Will realtors’ dissatisfaction with Zillow as well as new consumer-facing efforts by local MLS sites and Realtor.com lead to Zillow’s downfall? By: Susan Jennings Kantari Companies: MOVE, TRLA, Z Click here to download the report (.pdf)   Summary of Findings Zillow Inc. (Z) is making efforts to improve real estate agents’ satisfaction with its services, but […]

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Zillow Whisper

Zillow Whisper

Research Question: Will realtors’ dissatisfaction with Zillow as well as new consumer-facing efforts by local MLS sites and Realtor.com lead to Zillow’s downfall? Companies Covered: Zillow (Z); Move Inc. (MOVE); Trulia (TRLA) Report Available: October 29, 2013   Blueshift’s initial research shows Z seeing growth in its consumer and agent base, but the expansion of Realtor.com […]

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Apr 16 2013 Financial, Real Estate

Zillow Has Little Room to Raise Prices, Is Largely Dispensable

Research Question: How do executives at large real estate firms view Zillow’s value? By: Susan Jennings Kantari Companies: MOVE, TRLA, Z Click here to download the report (.pdf)   Summary of Findings Nine of 10 sources—all executives at large real estate firms—view Zillow Inc. (Z) as dispensable given its lack of a unique offering amid a sea of […]

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Pricing Stable, Demand Increasing for Carrier-Neutral Data Centers

Research Question: How will current pricing, capacity and competitive trends affect Equinix, Telecity and Interxion in 2013? By: David Franklin Companies: CBG, COR, CTL, DFT, DLR, EQIX, INXN, JLL, LON:TCY, LVLT, TYO:9433 Click here to download the report (.pdf)   Summary of Findings Pricing, capacity and competitive trends will favor Equinix Inc. (EQIX) and Interxion Holding NV (INXN) […]

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Supply Chain Has Positive Outlook on Home Renovations

Research Question: Will the improving trend in home renovations and remodeling provide widespread stimulation of the building supplier market? By: Susan Jennings Kantari Companies: DHI, FNMA, HD, LOW, MAS, SWK, USG, WHR Click here to download the report (.pdf)   Summary of Findings Service, material and retail suppliers report year to year growth of as much as […]

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Home Renovation Whisper

Research Question: Will the improving trend in home renovations and remodeling provide widespread stimulation of the building supplier market? Companies: Masco (MAS), USG Corporation (USG), Whirlpool (WHR), Lowe’s (LOW), Home Depot (HD), & others Regions Covered: California, Southeast/Florida, Midwest, & Northeast   Blueshift’s initial research indicates positive remodeling trends, with our upcoming report aimed at […]

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