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Social Media ROI Is Taking Real Estate Agents’ Eyes Off of Zillow
Research Question: Have negative realtor sentiment or competitive forces slowed Zillow’s growth? Companies: FB, GOOG/GOOGL, MSFT, NWS/NWSA, RLGY, RMAX, TWTR, Z By: Susan Jennings Click here to download the report (.pdf) Summary of Findings As in Blueshift Research’s 30, 2015, report, most real estate agency sources remain underwhelmed by Zillow Group Inc. (Z) and its […]
Zillow Group Idea Proposal
Research Question: Have negative realtor sentiment or competitive forces slowed down Zillow’s growth? Report Available: Feb. 5, 2016 Blueshift’s initial research shows ZG still growing in popularity both among its user base and realtors. Most realtors’ love-hate relationship with ZG has not changed, and competitive pressure from NWS’ Realtor.com has risen. Observations ZG’s revenues […]
Zillow’s Stronghold on Market Continues
Research Question: Are real estate agents spending more or less of their ad budgets with Zillow/Trulia, and will they partner with these syndication sites if MLS feeds are cut off? Companies: FB, NWS/NWSA, TRLA, Z By: Susan Jennings Click here to download the report (.pdf) Summary of Findings As in previous Blueshift Research reports, including our most […]
Consumers, Consolidation Sustain Z; Realtor.com Gains Momentum, and FB Takes Some Agent Ad Dollars
Research Question: Will Zillow continue to attract realtors’ advertising dollars despite industry resentment and improvements made to Realtor.com by News Corp.? Companies: FB, GOOG/GOOGL, NWS/NWSA, TWTR, Z By: Susan Jennings Click here to download the report (.pdf) Summary of Findings Zillow Group Inc. (Z) will continue to attract real estate brokers’ advertising dollars because of its […]
CoStar’s Apartments.com Advances Confined to the High-End Market for Now
Research Question: Are property managers satisfied with their ROI and quality/quantity of leads from CoStar’s Apartments.com? Companies: CSGP, FB, GOOG/GOOGL, NWS/NWSA, RP, Z By: Chris Jenks Click here to download the report (.pdf) Summary of Findings CoStar Group Inc.’s (CSGP) investment in com has led to some increases in lead quality and ROI among large […]
Zillow Whisper
Research Question: Will Zillow continue to attract realtor advertising dollars despite realtor resentment and an improving Realtor.com? Report Available: July 23, 2015 Blueshift’s initial research shows many realtors still despise Zillow, yet the company is signing a large number of MLS contracts to increase quality and quantity of listings, consumers still love Zillow, and some […]
Consumer Demand for Zillow Makes the Site a Necessary Evil for Agents
Research Question: Do Zillow and Trulia hold pricing power over agents? How much of their budgets are agents willing to allocate to these sites? Companies: MOVE, TRLA, Z By: Susan Jennings Click here to download the report (.pdf) Summary of Findings The only sources with positive feedback on Zillow Inc.’s (Z) ROI were those with Premier and […]
Zillow & Trulia Whisper
Research Question: Are real estate agents spending more or less of their ad budgets with Zillow/Trulia and will they partner with these syndication sites if MLS feeds are cut off? Companies Covered: Zillow (Z), Trulia (TRLA), Realtor.com (MOVE) Report Available: July 25, 2014 Blueshift’s initial research shows continued growth in real estate syndication sites like Zillow and Trulia […]
NAR Attendees Approve of MLSs’ Efforts to Limit Data to Third-Party Sites Z, TRLA
Research Question: Were NAR Conference attendees discussing MLSs’ attempts to control data at the expense of third-party sites like Zillow and Trulia? Companies: MOVE, TRLA, Z By: Susan Jennings Kantari Click here to download the report (.pdf) Summary of Findings Real estate professionals attending the recent NAR Conference informally but frequently discussed multiple listing services’ (MLSs) recent […]
Zillow Faces More Competition As MLSs Tighten Control of Their Data
Research Question: Will realtors’ dissatisfaction with Zillow as well as new consumer-facing efforts by local MLS sites and Realtor.com lead to Zillow’s downfall? By: Susan Jennings Kantari Companies: MOVE, TRLA, Z Click here to download the report (.pdf) Summary of Findings Zillow Inc. (Z) is making efforts to improve real estate agents’ satisfaction with its services, but […]
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