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Real Estate  // Browsing posts in Real Estate

Nov 22 2016 Real Estate, Technology

CoStar’s Apartments.com Continues Leading Role in the Top-Tier Rental Market (CSGP)

Research Question: Is CoStar’s Apartments.com the best platform for advertising and returns for rental property managers? Companies: APPF, FB, CSGP, GOOG/GOOGL, Z By: David Franklin Click here to download report (.pdf)   Summary of Findings CoStar Group Inc.’s (CSGP) com is a top-performing internet listing service (ILS) and is an important part of a multifaceted […]

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Zillow Can’t Sustain ARPA Growth Rate But Is Still the Leading Real Estate Site (Z)

Research Question: Can Zillow sustain its gains in average revenue per account? Companies: FB, GOOG/GOOGL, NWS/NWSA, TWTR, Z By: David Franklin Click here to download report (.pdf)   Summary of Findings Zillow Group Inc.’s (Z) average revenue per account (ARPA) will be flat, according to seven Zillow premier agents and five executives whose real estate agencies […]

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Zillow Idea Proposal

Zillow Idea Proposal

Are Zillow’s gains in average revenue per account sustainable?   Report Available: September 22, 2016   Blueshift’s ongoing research shows Zillow continuing to be the go-to site for real estate buyers, renters, and sellers. The average revenue per account rose 43% year to year. However, the headcount of agent advertisers has been flat or even […]

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No Meaningful Growth for RealPage Until New and Updated Software Is Released

Research Question: Will RealPage improve organic growth with existing and prospective customers? Companies: APPF, CLGX, CRM, LON:SGE, MSFT, N, ORCL, RP By: David Franklin Click here to download the report (.pdf)   Summary of Findings Organic and new customer growth will elude RealPage Inc. (RP) until it launches new and updated products later this year. Eleven of […]

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Zillow Idea Proposal

Zillow Idea Proposal

Are competitive forces and social media advertising slowing Zillow’s growth? Report Available: May 5, 2016   Blueshift’s ongoing research shows Zillow as a requirement for real estate professionals since buyers and sellers view it as the essential, dominant real estate website. However, real estate professionals are not as enamored with Zillow, often citing the lack […]

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Social Media ROI Is Taking Real Estate Agents’ Eyes Off of Zillow

Research Question: Have negative realtor sentiment or competitive forces slowed Zillow’s growth? Companies: FB, GOOG/GOOGL, MSFT, NWS/NWSA, RLGY, RMAX, TWTR, Z By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings As in Blueshift Research’s 30, 2015, report, most real estate agency sources remain underwhelmed by Zillow Group Inc. (Z) and its […]

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Zillow Group Idea Proposal

Zillow Group Idea Proposal

Research Question: Have negative realtor sentiment or competitive forces slowed down Zillow’s growth? Report Available: Feb. 5, 2016   Blueshift’s initial research shows ZG still growing in popularity both among its user base and realtors. Most realtors’ love-hate relationship with ZG has not changed, and competitive pressure from NWS’ Realtor.com has risen.   Observations ZG’s revenues […]

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Zillow’s Stronghold on Market Continues

Research Question: Are real estate agents spending more or less of their ad budgets with Zillow/Trulia, and will they partner with these syndication sites if MLS feeds are cut off? Companies: FB, NWS/NWSA, TRLA, Z By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings As in previous Blueshift Research reports, including our most […]

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Consumers, Consolidation Sustain Z; Realtor.com Gains Momentum, and FB Takes Some Agent Ad Dollars

Research Question: Will Zillow continue to attract realtors’ advertising dollars despite industry resentment and improvements made to Realtor.com by News Corp.? Companies: FB, GOOG/GOOGL, NWS/NWSA, TWTR, Z By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings Zillow Group Inc. (Z) will continue to attract real estate brokers’ advertising dollars because of its […]

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Jun 23 2015 Financial, Real Estate

CoStar’s Apartments.com Advances Confined to the High-End Market for Now

Research Question: Are property managers satisfied with their ROI and quality/quantity of leads from CoStar’s Apartments.com? Companies: CSGP, FB, GOOG/GOOGL, NWS/NWSA, RP, Z By: Chris Jenks Click here to download the report (.pdf)   Summary of Findings CoStar Group Inc.’s (CSGP) investment in com has led to some increases in lead quality and ROI among large […]

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