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Personal & Household Goods  // Browsing posts in Personal & Household Goods

Select Comfort Idea Proposal (SCSS, SNBR)

Select Comfort Idea Proposal (SCSS, SNBR)

Will smart beds help Select Comfort grow unit volume overall?   Report Available: September 15, 2017   Blueshift’s initial research found SCSS introducing a new line of innovative mattresses with smart technology and a high price tag that the company expects will increase sales and drive profit. But SCSS had inventory concerns which delayed delivery […]

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HomeAdvisor Gets the Job Done for Some But Disappoints Others (IAC)

Research Question: Are contractors getting their money’s worth from IAC’s HomeAdvisor? Companies: ANGI, GOOG/GOOGL, HD, IAC, LOW, YELP By: Seth Agulnick Click here to download report (.pdf)   Summary of Findings Home contractors offered a mixed assessment of InterActiveCorp/IAC’s (IAC) HomeAdvisor lead-generation platform. Several reported exceptional results while others contemplated permanently halting their use of […]

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Suppliers Bullish on Wayfair, Others Lean Bearish Based on Costs, Amazon (W, AMZN)

Research Question: Will Wayfair’s bulls or bears be proven right in terms of the company’s revenue, customer acquisition, inventory, payment risk and competition? Companies: AMZN, BABA, BBBY, COST, OSTK, TCS, TGT, W, WMT By: David Franklin Click here to download report (.pdf)   Summary of Findings Wayfair Inc. (W) suppliers are positive about their relationships and sales […]

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HomeAdvisor Idea Proposal (IAC, ANGI)

HomeAdvisor Idea Proposal (IAC, ANGI)

Are contractors getting their money’s worth from HomeAdvisor? Report Available:July 26, 2017   Blueshift’s initial research found HomeAdvisor growing rapidly with more home service professionals subscribing to its network and more consumers requesting services. HomeAdvisor is beefing up its marketing to convince consumers to use the service to find home improvement contractors. The company is […]

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Wayfair Idea Proposal (W)

Wayfair Idea Proposal (W)

Will Wayfair’s bulls or bears be proven right when it comes to the company’s revenue, customer acquisition, inventory, payment risk, and competition?   Report Available: July 13, 2017   Blueshift’s initial research found W a controversial company with strong supporters and a healthy number of detractors, too. W reported a strong Q1 marked by big […]

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iRobot’s Roomba on Track, Holds Off Competition; Braava Limited in U.S. (IRBT)

Research Question: Will iRobot’s successful run continue? Companies: AMZN, BABA, BOM:500530, GOOG/GOOGL, HKG:0669, IRBT, KRX:003550/003555, KRX:005930/005935, SWK By: Reverdy Johnson Click here to download report (.pdf)   Summary of Findings iRobot Corp.’s (IRBT) Roomba robot vacuum is expected to continue its successful run as the industry leader and pacesetter. Brand recognition, marketing, word of mouth […]

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Whirlpool to Continue to Grow in 2017 But Faces Big Headwinds (WHR)

Research Question: Will Whirlpool maintain its growth in 2017 given the highly competitive and promotional appliance marketplace? Companies: AMZN, BBY, HD, HKG:1169, JCP, KRX:003555, KRX:005930/005935, LOW, SHE:000333, SHLD, STO:ELUX-A, WHR Click here to download report (.pdf) By: David Franklin   Summary of Findings Whirlpool Corp.’s (WHR) sales momentum is secure for the rest of 2017, during […]

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Ulta No Quick Fix for Estee Lauder’s MAC, But Too Faced on Track for Solid Growth (EL, ULTA)

Research Question: Can Estée Lauder penetrate and compete in the open-sell makeup channel? Companies: EL, ELF, FB, JWN, LVMUY, LRLCY, LVMH, M, REV, TYO:4911, TYO:4922, ULTA By: Reverdy Johnson Click here to download report (.pdf)   Summary of Findings The Estée Lauder Companies Inc.’s (EL) efforts to successfully enter the open-sell makeup channel will not […]

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Whirlpool Idea Proposal (WHR)

Whirlpool Idea Proposal (WHR)

Will Whirlpool maintain its growth trend in 2017 given the highly competitive and promotional appliances marketplace? Report Available: May 17, 2017   Blueshift’s initial research of WHR and its 10 different brands across the premium, mass market, and value home appliance spectrum revealed strength in most of the brands that has driven five consecutive years […]

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Estee Lauder Idea Proposal (EL)

Estee Lauder Idea Proposal (EL)

Can Estee Lauder successfully penetrate and compete in the specialty makeup segment? Report Available: April 13, 2017   Blueshift’s initial research shows EL adversely affected by the decline in traffic in department stores, its core distribution channel. In an effort to stay current and go where the customers are, EL is pushing into the specialty […]

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