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Food & Beverage  // Browsing posts in Food & Beverage

Monster Beverage Idea Proposal

Monster Beverage Idea Proposal

Will Monster Beverage continue to rise or will it be felled by a slowing energy drink category? Report Available: September 8, 2016   Blueshift’s initial research found MNST continuing its dominance of the energy drink industry, with plenty of potential growth given its partnership with KO for bottling, distribution, and international expansion. However, there are […]

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MCD Success Continues, Driven by Breakfast, Promos and New Items

Research Question: Will McDonald’s continue to see growth with its turnaround efforts? Companies: CMG, DNKN, JACK, MCD, PNRA, QSR, SBUX, SHAK, SONC, WEN, YUM By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings McDonald’s Corp.’s (MCD) run of success with its turnaround efforts continued in the second quarter. Both franchise owners and […]

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365 Store a Work in Progress, Whole Foods’ Turnaround Struggling

Research Questions: Will Whole Foods’ 365 store concept succeed? How is Whole Foods’ legacy store turnaround progressing? Companies: AHONY, AMZN, COST, DLTR, KR, NGVC, PUSH, SFM, TGT, UNFI, WBA, WFM, WMT By: David Franklin Click here to download the report (.pdf)   Summary of Findings Customers and store personnel believe Whole Foods Market Inc.’s (WFM) 365 is […]

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McDonald’s Idea Proposal

McDonald’s Idea Proposal

Will McDonald’s continue to see growth with its turnaround story? Report Available: July 14, 2016   Blueshift’s initial research found MCD enjoying its successful turnaround in the last year with big gains in same store sales as promotions resonate with customers and all-day breakfast becomes a fixture. The company continues to roll out new offerings, […]

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Whole Foods Idea Proposal

Whole Foods Idea Proposal

Will Whole Foods’ 365 store concept succeed? How is Whole Foods’ legacy store turnaround progressing? Report Available: July 5, 2016   Blueshift’s initial research found WFM looking to turn its fortunes around with the introduction of its 365 market concept, the first of which opened in Los Angeles in May. It boasts lower prices, a […]

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McDonald’s Builds on 2015 Success, Off to Even Better Start in 2016

Research Question: Is McDonald’s seeing sales declines in its all-day breakfast and overall business? Companies: BRK.A/B, BWLD, CMG, DNKN, JACK, MCD, QSR, PLKI, PNRA, SBUX, SHAK, WEN, YUM By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings McDonald’s Corp. (MCD) continues its turnaround story, improving further on Blueshift Research’s 2, […]

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McDonald’s Idea Proposal

McDonald’s Idea Proposal

Is McDonald’s seeing sales declines in its all-day breakfast and overall business? Report Available: April 7, 2016   Blueshift’s initial research shows McDonald’s all-day breakfast and overall sales beginning to slide to begin the year. In a proprietary consumer survey in February, Blueshift found respondents increasingly less likely to order from the all-day breakfast menu […]

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Whole Foods Struggling to Overcome Competition, Prices, Perception

Research Question: Will Whole Foods overcome its perception and reality problems related to high prices and overcharging on weighed food? Companies: COST, CVS, DLTR, KR, FDO, FWM, RNDY, SFM, TFM, TGT, UNFI, WFM, WMT Click here to download the report (.pdf) By: Reverdy Johnson   Summary of Findings Whole Foods Market Inc. (WFM) has mounting difficulties […]

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Whole Foods Whisper

Whole Foods Whisper

Research Question: Will Whole Foods overcome its perception and reality problems related to high prices and overcharging on weight in 2015? Report Available: August 20, 2015   Blueshift’s initial research shows that slowing comps, share loss, and public image still plague WFM. In response, the company launched the 365 store, a new chain that will target value shoppers who […]

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More Losses Likely for Post’s Michael Foods Due to Avian Influenza

Research Question: Will Michael Foods mitigate the loss of 25% of its egg supply by renegotiating customer contracts and raising prices so profitability falls by only $20 million in fiscal 2015? Companies: CAG, CALM, KRFT, POST, MCD, SYY By: David Franklin Click here to download the report (.pdf)   Summary of Findings It is unlikely that […]

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